How much does it cost to open a children's cafe. How to open a children's cafe with a playroom in a small town: a list of documents and general recommendations

The restaurant business is rightfully considered one of the most promising areas. Each case has its own subtleties and features that must be taken into account.

This is necessary in order for a well-organized cafe to actively develop and bring a stable income.

From the contemplation of a cozy hall with comfortable tables, polite waiters and cheerful children, visitors can get real pleasure!

But initially it is necessary to develop a business plan, a children's cafe must be properly equipped and meet the necessary sanitary requirements. Of course, this will require serious financial investments.

Financial expenses

The catering industry generates significant income. However, at first, tangible cash injections will be required. It is necessary to purchase a room or arrange its lease, purchase the necessary equipment for cooking and decorating a common room for visitors.

Investments will be required for the current and major repairs of the premises, the purchase of furniture. Be sure to invite a designer who will help you think through the design of the cafe in detail so that it attracts children. But before you seriously engage in the development of a business idea, think: how do you feel about the younger generation? If you really love children and can not remain indifferent to the case with a long-term perspective, then this activity is for you.

To find out how much it costs to open a children's cafe, you need to add up all the necessary and the costs listed above. So, for renting a room you will have to pay from three hundred and fifty to four hundred thousand rubles. The purchase of products will cost eighteen thousand rubles. We must not forget about advertising - it will require from sixty-five to seventy thousand rubles.

In general, opening a business can result in an amount from one million two hundred to one and a half million rubles. The pricing of the dishes offered in the cafe will be based on all fixed costs: rent of premises, salaries to employees and utility bills. Variable costs are also added here - for the purchase of raw materials.

Successful business in a small town

Before you open a children's cafe from scratch, you need to consider its location, especially if you intend to expand your business in a small town. It is important that there are no competing establishments nearby. The most advantageous place is close to children's institutions: schools, kindergartens, gymnasiums. It is very convenient if there is an amusement park nearby, where there are families with children, children's art houses, playgrounds.

Required documents

To open a children's cafe in a small town (and in a big one too), you will need to complete the necessary documents. For the lease of premises, an agreement is concluded, technological and architectural projects are drawn up.

Then the institution is registered as an LLC or an individual entrepreneur, registered with the tax authorities, with Rospotrebnadzor, obtaining a permit for activities in the field of public catering from the SES, the fire department. It is also necessary to obtain a work permit from the district administration. In total, the execution of all necessary papers will take about three months.

room

Since each business has its own subtleties, before opening a children's cafe, it is necessary to research the market, to study the state of affairs of competitors. When choosing a room, it is necessary to take into account its location so that it is easy for visitors to get to it. Under the cafe, you need to choose a spacious room with large windows (it can be rented or bought out).

It will need to have a kitchen where food will be prepared, a hall with tables and chairs where visitors can taste all the most delicious dishes from your menu. If your cafe is intended for young children, then you need to provide a play area. It is possible to place a trampoline, a Swedish wall in it, to fix a flat TV screen on the wall, on which animated and artistic children's films will be shown.

This corner will be decorated with images of popular movie characters. Board games and karaoke will be added. The total area of ​​the premises can be from seventy to one hundred and fifty square meters. To calculate its exact dimensions, it is necessary to follow the standards of the SES: five square meters are required for one person in the hall. A cafe may include not one, but two halls for visitors, a gaming area, a cinema hall and a stage.

Cafe equipment

When considering how to open a children's cafe from scratch, you need to understand that it is necessary not only to choose and decorate the premises correctly, but also to purchase equipment.

It should be not only beautiful, but also ergonomic. To order furniture, you can refer to the specialized websites of manufacturers. The room must have air conditioning.

Cafes need to be well ventilated. The design should always take into account the peculiarities of the psychology of young visitors. Tables and chairs for children and adults are used as equipment for the common room. In addition, bright soft sofas will come in handy. The kitchen needs to be equipped with the most modern equipment so that the food turns out delicious, and at the same time not too much electricity is spent: these are glass-ceramic stoves, ovens, microwave ovens.

Recruitment and organization of the cafe

One of the important points that must be taken into account in the business plan of the institution is the selection of personnel. People need to recruit not only experienced, but also with special education. It will require cooks, waitresses, room cleaners, an administrator, an animator and an accountant. The attendants must be polite and love children. An important point is the mode of operation of the institution, it is also included in the business plan. Children's cafe should operate from 9.00 to 21.00 hours.

Now open a restaurant is considered a promising and profitable activity. Services for kids are especially attractive. Many businessmen are wondering how to open a children's cafe from scratch in order to make a profit with a relatively small investment. Many factors and features will need to be taken into account.

Place to open a children's cafe

You will need to open an institution from scratch in a suitable area with many specialized institutions:

• Schools.
• Kindergartens.
• Polyclinics.
• Physical culture and health complexes.
• Amusement parks.
• Houses of children's creativity.
• zoos.

Walking around the city - the child is tired and hungry. Parents will look for an opportunity to feed the baby. Opening a cozy, brightly decorated establishment nearby will come in handy. In a small town, you need to establish a cafe with regard to the nearest competing establishments. You will need to organize parking for cars and prams.

Features of a cafe for children

Opening an institution from scratch for different age categories seems to be the same thing. This is a general misconception. When thinking about how to open a children's restaurant from scratch, you need to understand the difference. It will not work to make money on alcoholic and tobacco products - a strict ban has been introduced on such products in establishments. To establish a children's restaurant is not a banal construction of a catering place, but the creation of a whole entertainment complex so that the child feels like in a small fairy-tale world. It is necessary to establish a cafe for kids of different ages, expanding the circle of visitors from scratch and increasing profits commensurately. When starting to create a children's institution, in order not to burn out, it is worth analyzing in detail the market for such institutions in the city and carefully studying the demand for dishes. You will need to know:

• Advantages and disadvantages of competing establishments.
• Standard operating mode.
• Examples of establishment design.
• Approximate menu.
• Possible additional services (holidays and children's games).
• Service personnel uniform (clothes designed in a special style, to the kids were interested in communicating with the waiters).
• Services and entertainment for adults.

Interior decoration of the institution and special equipment

It is worth opening a children's restaurant in a spacious bright room with 3-4 windows. It is necessary to provide for a kitchen, a hall and think about a play area. It is better to open the room in an unusual style so that children and parents are interested. It is worth choosing bright colors and special paraphernalia from children's cartoons and fairy tales. Furniture should be made to order from scratch, providing visitors with comfort. In the design of furniture, sharp corners should be avoided, reducing the likelihood of injury to young visitors. Set up a stage in the hall, necessary during various children's events.

You will need to open a play area interesting for children of different ages. Pictures from various popular animated films can be hung on the walls. It is better that the hall does not intersect with the playing area. Several tables for board games should be installed in the company. A trampoline, Swedish wall, slides with balls and houses will be great entertainment. On one of the walls, you must definitely hang a plasma panel showing children's channels, full-length cartoons and favorite fairy tales.

Do not forget about the air conditioners in the premises of the cafe, which provide visitors with a comfortable stay in the institution, encouraging them to return again.

Tables and chairs are selected taking into account the physiology of adults and children. You should remember to install special chairs for the smallest visitors (up to two years). Modern kitchen equipment will help to cook really tasty and healthy food.

Features of the cafe menu with a children's theme

The success of the institution is facilitated by a varied menu, including classic and original dishes, which is a feature of the cafe. From the classics, the menu should include various soups, cereals with fruits, french fries, pizza, drinks. Do not forget about desserts - children love sweets, so the menu should contain pastries, cakes, ice cream, pancakes with a variety of fillings, milkshakes. Food serving should be original, using interesting decorations made from scratch from products or purchasing ready-made edible figurines. It is better to arrange food in the form of drawings and scenes from cartoons. Design from scratch depends on the imagination of the chefs. The menu should be universal or you will have to come up with separate dishes - for adults and children.

Necessary staff for children's audience

When deciding how to open an institution for kids, you need to understand that the staff is very different from the usual. You should recruit waiters who love children and know how to find a common language with them. It is worth taking care of hiring caregivers with the appropriate education who look after the kids on the playground in order to avoid injury or quarrels. Animators should be hired, providing entertainment for children - interesting contests, unusual games, performances on weekends and holidays. It is worth taking care of the costumes of these employees. Bright and colorful clothes, sometimes made independently from scratch, attract the attention of children and arouse interest. The chef must understand children's nutrition, be able to prepare healthy and tasty food, beautifully decorating dishes.

The menu should include unusual names for dishes that attract the attention of parents and children.

Additional services provided by the establishment

Children's birthday parties are the most popular in the city. Parents should be given the opportunity to come up with a scenario for the event or chat with the animators, taking into account the wishes of the birthday boy. In your own cafe, you have the opportunity to come up with a plan of events from scratch for the next month. The schedule of events should be placed in the institution, on billboards and on the website of the cafe. Opening an event is real in honor of something special:

1. Holiday.
2. The hero of a cartoon or a fairy tale.
3. Popular children's game.

Organization of outdoor holidays from scratch will be an excellent advantage of an institution for kids. When thinking about how to establish a cafe for kids, it is necessary to consider various possibilities. For example, to make cakes to order, in the form of various cartoon or fairy-tale plots. And then deliver them directly to your home.

Business plan for a children's cafe: analysis of the market situation + selection of premises + necessary equipment + staff + final estimate + financial costs.

"Children are the flowers of life." So that these flowers do not spoil your life, they need to diversify their leisure time, and one of the ways can be a special children's institution where they can have fun without any problems.

At the same time, this is quite enough for cafe owners.

If you are at least generally familiar with this format, then it makes sense to start your own business. So let's open children's cafe - business plan such an institution will be our topic.

Business plan for a children's cafe: business features and preparation for launch

Children's Cafe is a place that combines the features of a catering establishment and an entertainment center.

At the same time, first of all, it is a cafe where people (in our case, children) come to eat and drink deliciously, and the entertainment program comes second - without prejudice to the main type of activity.

Thus, as for any restaurant, the choice of dishes is basic for a business plan for a children's institution. It should include not only children's assortment, but also an adult one - for parents (after all, they are the ones who pay for the events).

The menu should include dishes for all occasions of children's life:

• breakfast
• solemn event (matinee, birthday, etc.).
• business event (increasingly, companies hold "corporate parties" for the children of their employees combined with an adult part, such as a business lunch, for example).

Therefore, a children's cafe should be ready to offer its visitors hot dishes (soups, side dishes), cold snacks, desserts (including ice cream), pastries, and a variety of drinks.

The only thing that distinguishes such an institution from adult analogues is the absence of alcohol. This should be offset by a wide range of soft drinks.

The first part of the business plan is clear - the cafe itself (kitchen, hall with waiters, etc.), but the second, entertainment part, is the "territory of creativity" - here you must show all your originality in order to build.

Balloons and animators in our time are hardly manageable. Almost obligatory are small attractions like a labyrinth and a "pool" with large balls.

How to open a children's cafe in a crisis?

The crisis reduces the purchasing power of the population, which adversely affects the income of entertainment establishments. These are not essential goods to sell.

However, the level of income of Russians is still not so low as to completely refuse to visit such places.

Children's cafes fight for their market segment in different ways, but today all of them are united by relatively low prices and an attempt to expand the range of services through creativity.

As you can see from the graph, despite some recessions, even when the economic crisis was at its peak, cafe attendance was growing.

If we take into account in the business plan of the children's institution that economic growth is expected from the end of 2017, then this “curve” will grow even more intensively.

If you open a children's cafe in a shopping center with good traffic, then its attendance will approach 100 visitors per day.

However, not everything is so perfect. Yes, even if attendance slowed down growth, but did not stop it, however, the average check fell by almost half and today is no more than 500 rubles per person. Interestingly, there were more checks with small and large amounts, but the middle segment sank the most.

If 90 customers enter our establishment per day (the average for children's cafes in the Russian Federation), then even a sagging check of 500 rubles will give us a revenue of 45,000 rubles.

So the market is definitely alive and has good prospects in terms of building your business, etc.

What do you need to open a children's cafe in Russia?

In addition to the premises and equipment, which we will consider in more detail in the next section, in order to open a children's cafe, you need to formalize the business, as well as pass an inspection by the SES and other services that issue work permits.

The issue of registration depends on the scale of your activity, which should be taken into account in the business plan in advance.

For a small institution, the status of an individual entrepreneur (IP) is sufficient, while for a larger one it may be required. It is believed that for full-fledged work, it is the second option that is optimal, since it combines the advantages of both medium and small businesses.

So, from microbusiness LLC takes the opportunity of preferential taxation under UTII (“imputation”). The tax on imputed income allows you to pay based not on the proceeds, but on the area of ​​the institution, which, given our small children's institution with big ambitions, looks promising.

At the start of a children's restaurant business, this may not be very profitable when the influx of customers is not very large, but then, when the cafe is untwisted, the amount of taxation will be very modest.

How to open a children's cafe and what is needed for this?

After the initial registration of the business, you should take care of purchasing equipment and hiring staff. But it’s worth starting with the premises, because without it there will be no cafe itself.

Since our establishment is small and compact, you can get by with an area of ​​up to 100 sq.m.

In the mall, renting it will cost you about 90,000 rubles per month. However, if you intend to work “to the fullest”, then you will have to find a room with a size of 135 sq.m, where you can accommodate a large company of visitors and hold matinees without hesitation.

If you find a room in a residential building or business center near the mall, you may be able to reduce the cost of rent while increasing the area.

In order for the business to be profitable at the start, it is not recommended to go beyond 90-100,000 rubles per month for rent.

By the way, the business plan for a children's cafe for a mall and for a separate establishment in a residential area can be quite different. In the first case, the main cost items, in addition to equipment and personnel, will be rent, and in the second, advertising.

1. We buy equipment for a children's cafe

Equipment for a children's cafe is divided into three types:

• Canteen;
• kitchen;
• Auxiliary.

The first can include not only forks and spoons, but also tables, chairs for visitors, a bar counter, etc. That is, everything that is in the guest room and is associated with eating.

Kitchen equipment includes the following units:

1. Cooking stove (or stoves);
2. Chef's tables;
3. Hand inventory;
4. Small kitchen equipment (mixers, meat grinders, coffee makers, milkshake machines, etc.);
5. Refrigeration and freezing equipment;
6. Tableware;
7. Dishwashers;
8. Cleaning equipment.

We include everything that was not included in the first two categories, including entertainment equipment for a children's cafe, to auxiliary equipment:

1. Ventilation system or air conditioning;
2. Security system;
3. Fire protection system (at least sensors and a fire extinguisher in the kitchen);
4. Entertainment equipment (children's slides, play modules, ball pool, etc.).

At current prices, all equipment in a small children's cafe can be purchased for 2-2,500,000 rubles.

You can’t download that it’s cheap, but if you work by analogy with large networks, you will have to pay at least twice as much.

2. Consumables for opening a children's cafe

When compiling a business plan for a children's cafe, you need to take into account that monthly consumables include not only food, ready-made drinks and semi-finished products, but also such trifles as balloons, stationery (children love to draw, and animators do drawing contests), etc.

For the full functioning of the children's cafe, even before you open it, it is better to think about logistics and find partners among wholesale suppliers. If you do not want to work with small companies, then it is better to get acquainted with the work of large wholesale depots.

The cost of consumables will be from 300 to 500,000 rubles, therefore, we will take the average for calculations - 400,000 rubles per month.

3. Recruiting staff in a children's cafe

Since a cafe, even a children's one, is a catering establishment, there are staffing requirements that cannot be bypassed.

The entire staff is divided into hall workers and cooks. The first are waiters and hall administrator(sometimes you can do without the latter).

The second group includes a chef, his deputy (sous chef) and two or three simple chefs, each of which has his own specialization: hot dishes, side dishes and desserts.

If you work according to the European model, you will have to hire more chocolate and sauce masters- masters of sauces, however, in our latitudes, children's cafes rarely resort to their services in order to save money.

There is also a third group administrative staff, which does not appear in the hall or in the kitchen. This is a director, accountant and procurement specialist.

Thus, the staff of even a small cafe should include 3-4 kitchen employees (cooks), 2-3 waiters, an administrator, a director, a purchasing manager and additional staff.

They have to work in two shifts. In our case, this is not only movers/cleaners, but also animators whose task is to entertain children.

The staff is considerable, but you can save money by hiring people not for a full day, but for specific events. It must be understood that all staff are busy only during serious feasts, and the rest of the time people will rest.

Also, part of the responsibilities can be assigned to outsourcing - accounting services, for example, and the owner of the enterprise himself can deal with the purchase of products.

As a result, it will be possible to meet 250 000 rubles per month.

4. Marketing costs of a children's cafe

When the staff is staffed and the equipment is purchased, it's time to add a promotion section to our children's cafe business plan.

Depending on what format you have chosen - a children's restaurant in the mall or a "cafe at home", you will need to bet either on outdoor advertising or on social networks.

However, the accents will be different, but the instruments will not change:

1. Web Promotion: launching a business card site, its promotion in search engines, ordering contextual advertising, promoting a group in social networks, etc.
2. Outdoor advertising: billboards, streamers, banners, advertising in transport and in crowded places, printing and distribution of leaflets.
3. Press and TV: advertising in the media.
4. "Word of mouth": in this area, this is a key promotional tool that will develop over time.

For example, on opening day, make a big free party for children and their parents with a limited set of entertainment (anything over this will have to be purchased). Preliminary, of course, it will be necessary to advertise it, to hire operators and photographers in advance.

Equally important is a flexible system of discounts. So, for example, you can make cumulative discounts (the more you go to a children's institution, the less you pay) or quantitative (the more visitors, the higher the total discount).

You can also make discounts according to the principle: "buy 5 cakes - get the 6th free", which, according to market players, works flawlessly. If we take into account a solid margin (sometimes it reaches 100% of the wholesale cost), then even a “free” cake will fully pay off.

Total expenses for a children's cafe: a business plan in the calculations

At the end of the article, it makes sense to evaluate our business plan for a children's cafe in rubles - to indicate the final estimate.

It looks like this:

The total amount of expenses: 876,500 rubles.

The profitable part of the business plan for a children's cafe at such expenses will look like this:

As we see, yield is approximately 30%(in the example 33%, but it is always better to play it safe and take a lower figure).

Payback - approximately 12 months. If inflation is taken into account, then the payback can take up to a year and a half, but if the projected economic growth begins, then it is possible to meet within 9 months.

So, how to open a children's cafe we already know. We also know its financial performance, approximate staffing, target audience, etc.

How to open a children's cafe or restaurant?

Learn about the features of such a business:

The point is small - to find capital and competently invest it in the business ...

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The opening of a catering establishment focused on the joint leisure of children and their parents, holding holidays and celebrations, can either become a source of consistently high profits for the owner, or, conversely, cause expenses and losses. So that nothing like this happens to you, I advise you to read the tips below.

How to open a children's cafe - a guide to action

Determining the type of cafe

The first thing to do is decide what type of establishment you decide to create. You can create a small ice cream parlor, a fast food restaurant (like McDonald's, for example), or make a really large-scale cafe where your guests will not be ashamed to organize cultural events, celebrate birthdays and other holidays. If you want to get the most profit, I advise you to take a closer look at the last option. However, you need to understand that huge investments in the business will be needed. Although starting a McDonald's project will also be costly, since you will need a franchise, which is not cheap to buy, and profitability will suffer, because now many parents do not allow their children to eat fast food. I am sure that if your children's cafe prepares not only hamburgers, but also simple healthy food, it will be popular.

Choosing a place for a children's cafe

It is best to place a children's cafe in the city center, because it is there that, as a rule, they go on a family walk. Having visited the cinema, taking a walk in the park or after any other leisure activities, parents with children will gladly come to have a bite to eat at your establishment. It is not worth opening a cafe in the sleeping areas - it is unlikely that people from other parts of the city will come there specifically to eat, unless, of course, you have some kind of zest that distinguishes your project from many others.

Interior design and decoration

When purchasing furniture for a children's cafe, it should be understood that a small child is by nature a fidget who likes to rush headlong anywhere and anytime. Therefore, chairs and tables with sharp corners should not be taken categorically. It is better to put bean bags and “transformers”. Everything needs to be decorated brightly and colorfully, but unobtrusively. So that guests do not get tired of the atmosphere of immediacy you have created, you should observe the measure. And remember, in the first place, it is not the children who need to impress, but their parents. It is they who will lead their children to you next time.

Dealing with authorities

The sphere of public catering is a real tidbit for all kinds of inspectors who strive to turn your shortcoming into a present for your loved one. Therefore, before you start furnishing a room, you should consult with experts regarding all requirements. Even such a trifle as sockets placed at the wrong level can result in a large fine. But special attention should be paid to the kitchen - all equipment must meet sanitary and technical standards.

Wants almost most of the entrepreneurs. Today it is fashionable, profitable and affordable. Separately, however, it is worth highlighting the establishments that open for the youngest visitors. For those who are on fire with this particular idea, it will be important to know how to open a children's cafe from scratch, especially since this business has enough features.

What to look out for

It would be a big misconception that opening a children's establishment and a restaurant for adults is one and the same. A cafe for young gourmets has a large set of characteristics that are unique to this business. You need to take them into account if you count on a good profit. So what to remember:

Clowns, animators, educators should always work in your cafe - anyone who knows how to properly organize children's leisure time so that visiting a cafe is not reduced to the usual eating of sweets.

The documents

Having made a firm decision to open a children's cafe, do not be too lazy to study the market of competitors in your area or city, if it is small. It is very important to find out in time what they offer, what they treat, what age they are designed for. This must be done by all means at the planning stage, when you have not yet completed the concept and the menu has not been compiled.

Of course, the business will have to be registered. To start in or LLC and register as a taxpayer. After that, start searching for a room and sign a lease agreement.

Other documents you will need include:

1. Permission from Rospotrebnadzor.
2. Permission from the SES to carry out activities in the field of public catering.
3. Fire department permit.
4. Permission from the district administration.
5. Permission to install outdoor advertising.

Information for consumers and staff

1. Furniture should be adapted for small visitors. It is better to make it to order.
2. The play area should not overlap with the dining area.
3. In places where games are held, slides, houses should be installed, and all kinds of balls, toys, board games should be at the disposal of children.
4. Everything and interior items should be easy and without damage to wash.
5. Be sure to pay attention to the attractive appearance of each item.

Avoid furniture with sharp corners and breakable dishes. Toilets, washbasins, mirrors should be thought out taking into account children's growth. Make sure you have a changing room in your cafe - this will give you a big advantage over your competitors, since most places do not provide such an opportunity.

Finance

The correct calculation will help you understand how much money you need to have in order to organize such an enterprise. The figures below are not the ultimate truth. Their value will depend on the city in which it is planned to open a cafe, and on the size of the institution itself.