The concept of "corporate culture" came into use in developed countries in the twenties of the last century, when it became necessary to streamline relationships within large firms and corporations, as well as to understand their place in the infrastructure of economic, trade and industrial relations.

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In the modern world, the pace of globalization has increased significantly, the exchange of information between countries and peoples has accelerated by orders of magnitude, logistics allows a person to move from one part of the planet to another in a matter of hours. The very process of technological and information exchange is inextricably linked with the influence of one culture on another. At one time, Western scientific thought recorded such a phenomenon as the clash of civilizations, which S.F. Huntington wrote about, the reason for which is the lack of in-depth knowledge of the cultural code of a particular nation, which leads to a tough ideological confrontation between different peoples and countries.

There are two ways to solve this problem: the first one is setting the strategically winning task of unification, synthesis of cultures. The practical solution of the problem of synthesis of cultures requires significant costs at the first stages, since it involves the mass elimination of illiteracy and a special level of human education. At the moment, the second way is being implemented in world practice - this is the simplification and unification of complex cultural codes. This path is even justified by someone, considering it tactically advantageous. However, the simplification and unification of complex cultural codes is an obvious disadvantage of today's real globalization.

The thing is that the model of globalization being implemented today in practice is of an aggressive and offensive nature. Hegemonic culture seeks to capture the entire information space. If earlier culture was the fundamental principle of human life, it allowed “seriously and for a long time” to build social relationships, carry out mutual integration and match heterogeneous social systems for common development, now the imposed principle of cultural interaction is expressed in the words “take it here and now”.

Today, the hegemon has become a mass "culture", artificially molded from the North Atlantic mixture of cultures. This mixture is the result of the work of the "melting pot" concept, which was announced back in 1908 in his play by Israel Zangwill. The protagonist of the play, Horace Alger, a young immigrant from the Russian Empire, declares: America is the greatest melting pot created by God, in which all the peoples of Europe are fused ... Germans and French, Irish and English, Jews and Russians - all into this crucible. This is how the Lord creates a nation of Americans". Today, the unifier globalists have made America a hostage of political and economic technologies and are using it as a tool for trading in mass culture. The statement of the American sociologist R. Steele is indicative: “We have built a culture based on mass entertainment and mass self-gratification… Cultural signals are transmitted through Hollywood and McDonald’s around the world – and they undermine the foundations of other societies… Unlike ordinary conquerors, we are not satisfied with the subjugation of others: we insist on to be imitated." Culture has become a business. Art, clothing, food, technology and other areas of human life are adjusted to one standard and put up for sale. All the national cultures of the planet are under the information pressure, which leads to a serious deformation of the perception of the picture of the world by original peoples.

It should be noted that Americans are not the first victims of the war of worldviews. The weapon of occult intoxication continues to do its work. In the 20th century, the concept of the unification of mankind and the dominance (exclusivity) of one race was promoted in Germany. Ordinary Germans were involved in this dangerous socio-cultural experiment. The Nazis claimed some kind of "strength in unity", but in fact they were pushing the hegemony of one distorted cultural code and the erasure of all other cultures. Having not finished learning the lessons of the past, humanity continues to step on the same rake ... But how much strength and effort will be needed to cope with the common world misfortune this time?

In the conditions of ideological and cultural hegemony by default and actual mass ignorance, all declarations about integration, unity in diversity, etc. becomes impossible to put into practice. Globalization must be progressively creative character (!), then the recovery and development of human society at a qualitatively different level is real.

Subjectivity of countries and peoples

Any process or phenomenon is perceived by us subjectively, that is, based on the criteria that underlie our descriptive algorithms. Society management is a complex, multi-loop process. In their significance, the contours are equal in size, while they are of different quality, based on the tasks, methods and target orientation. Modern science calls these contours - generalized management priorities. The impact on society is carried out in a complex way through different circuits at the same time. If a breakdown, overload or heating occurs on one of the circuits, the load is partially shifted to others, which become more noticeable. Of the more or less capaciously and reliably described today, the following contours are distinguished: worldview (algorithms for recognizing / perceiving information), annalistic (the entire set of source codes of the cultural code, including reliable historical data), factual (ability / skill to work with information sources; expressed in applied technologies, including various kinds of ideologies), economic (providing nodes, elements, mechanisms of the system based on the chosen management model), genetic (taking care of people as material carriers of the cultural code) and military (destruction / suppression of carriers of the cultural code, direct and indirect, in including in self-defence).

Culture predetermines a set of codes that prescribe a certain behavior to a person with his inherent experiences and thoughts, thereby exerting a managerial impact on him. A people can be called subjective if it has a certain degree of freedom (more than 75%) on each contour - the priority of management. Accordingly, the confrontation of worldview models, carriers of worldview models, including those territorially united into countries, can and does take place on each of the priorities. The more levels the capture is made, the stronger and deeper the enslavement of this or that people. If the degree of freedom in the country is at least 3/4, then the country has sovereignty, that is, independence in making decisions on this priority. The occupation of the country occurs when the degree of freedom drops to 1/4. In this case, there is a loss of subjectivity: decisions are made by an external force that has seized control of the country on a particular priority. The complete loss of subjectivity is the destruction of the country.

So, for example, the Russian Federation is occupied on an economic priority. " Last November, Communist Party and United Russia deputies asked Prosecutor General Yuri Chaika to check the legality of the Central Bank's actions, which, in their opinion, led to a sharp fall in the ruble. However, the supervisory authority explained that the audit in the regulator is outside the competence of the prosecutor. The auditors of the Central Bank are exclusively Western companies, and it has immunity from the control of Russian departments».

Not surprisingly, the interest rate of the Central Bank of the Russian Federation and the central banks of other countries varies significantly, in Russia it fluctuates between 11 - 16%, while in the so-called developed countries it does not exceed 2.5%. In addition, according to the Constitution of the Russian Federation, Article 75, the issue of money is carried out exclusively by the Central Bank of the Russian Federation, its main function is to protect and ensure the stability of the ruble, which it carries out independent of other public authorities. The state is not liable for the obligations of the Bank of Russia, and the Bank of Russia is not liable for the obligations of the state. Using the mechanism of the Central Bank, international circles can arrange an endless outflow of capital from the country, thus blocking the development of the state.

Let us graphically depict the internal state of Russia's subjectness at each control loop.

The loss of subjectivity by public authorities de jure and de facto on any of the priorities leads to instability and the inability to sustainably develop the country's territories. The problem of today is that the state as a public institution, which is obliged to set the central line of the country's development, is losing its subjectivity. The role of the subject is taken over by corporations. If earlier trade associations played the role of an economic entity in the territory and took into account the position of the ruler / administration of the country in the distribution of resources, today corporations find opportunities to use governments as executors of their goal - “accumulation”, i.e. accumulation of resources, material and intellectual assets, profit maximization at any cost. (Perhaps once created by someone for specific tasks, now, without the presence of a subject, they are fighting among themselves and automatically continue to accumulate resources, squeezing them, thereby, from the outside world). Below are the schemes of government of the country.

1. The “corporate interest” management scheme being implemented today:

2. Scheme of sustainable management of the country:

A shift is also taking place in people's self-identification. Previously, when meeting a new person, the question “who are you?”, “Who will you be?” was asked in order to recognize a new element and to understand, first of all, what kind of cultural code it is the bearer of. Today, in the context of global unification, the carriers of intellect are beginning to associate themselves not with the territory, their homeland, people, but with certain informational-algorithmic settings, including professional ones. You can no longer hear the answer “we are Skopsky”, but more often it sounds “I am a lawyer”. It even got to the point that a person began to be adjusted to the standards of technology and technology. For example, in order to sell clothing for people in a conveyor stream, several machine sewing standards have become fashionable, etc. Perhaps even some Google futurologists see people greeting each other in the near future as “Algorithmic firmware 5Xc-1.02 \ Empirical media size XXL". Such a vision of the future really needs to be called "not far off", or rather erroneous and extremely dangerous. The answer of the President of the Russian Federation to the question “WHO ARE YOU??” deserves special attention and special gratitude. in an interview with American journalist Charles Rose on the eve of a speech at the UN General Assembly on September 28, 2015: “I am the president, I am Russian!”.

In general, Google futurologists are not generators of new ideas at all. Back in 1920, Yevgeny Zamyatin described a sad trend about what dreams of totalitarian unification lead to. In the work "WE" people no longer have names, they are called numbers. Numbers shave their heads smoothly, walk in "unif" (the same clothes), the authorities control everything, even the intimate life of numbers. However, there are incorrect ones among the numbers. Therefore, in the end, the great integrator performs an operation on the brain of everyone to remove the "center of fantasy", turning everyone into soulless and soulless, but obedient mechanisms. This work, and events in the real world, inspired others to think about the threats of the future: Briton George Orwell ("1984"), American Aldous Huxley ("Brave New World!").

However, some people decided to try the recipes from the books in the real world. In the camps of the Third Reich, the Nazis tried to make slaves out of people and cleaned out those who did not give up. Somewhat later, the servants of liberal freedoms in the concentration camp on Doson Island called the Chilean communists Island 1, 2, etc. instead of the names. carriers of "dangerous" ideas. So that, God forbid, something socially useful has not sprouted in Latin America. Futurologists of the 20th century called the state the main villain, but today control has actually completely passed to corporatocracy, who sell absolutely everything and establish market dictates in all spheres of human life.

By the way, the ideology of fascism by Benito Mussolini assumed the establishment of the power of corporations, which were supposed to represent the interests of all segments of the population. The power of corporations, in fact and under the guise of liberal democracy, has indeed been established, but with goal-setting a mistake came out. Having put the maximization of profit at any cost at the forefront, the leaders of world occultism have obviously confused what is primary in the vector of their goals; even if one of the founding fathers of capitalism D. Rockefeller said for a hundred years: "I don't know anything more despicable and pathetic than a man who devotes all his time to making money for the sake of money itself."

Our modern thinker, Doctor of Philosophy, Chief Researcher of the Institute of Philosophy of the Russian Academy of Sciences A. L. Nikiforov clearly defined the main worldview principles of liberalism: “ society is for you only a mechanical collection of individuals who are connected only by relations of exchange; you declare sacred private property and recognize the institution of inheritance; you reject state intervention in market relations, reject religious and traditional moral values as limiting the freedom of the individual; you deprive the individual of culture and turn him into a bipedal featherless creature". As a result, all kinds of currents of liberalism have degenerated into an extreme form of "neoliberalism", when all types of social relationships are interpreted as an act of buying and selling.

Within the framework of this destructive ideology, unrestricted market freedom and competition are considered as the main means of achieving the progress of mankind. The virus of neoliberalism began to spread actively in the 1970s-1980s. through pop culture, politics and educational standards. Now young people automatically reproduce the values that form the basis of this ideology. A generation of young people who have not experienced the brunt of the struggle for social justice are forced to impose a skillfully constructed model of inequality, fierce competition as the norm, and material values are presented as the goal of all life. It is noteworthy that, in essence, the ideologies of liberalism, Nazism, fascism (in the sense of military nationalism) have a common worldview basis. They justify inequality in every possible way and involve the erasure and replacement of the original cultural codes.

At the ideological level, the confrontation between the slaveholding doctrine and the doctrine of the society of social Justice continues. Moreover, a paradigm shift will only expose all existing problems and exacerbate the struggle. Consciously or not, whether formalizing their ideas into strict lexical forms or acting on a whim, combining forms\methods\approaches, each of the hierarchically ordered assemblies of intelligence (according to territorial, professional, other principles) today builds the principles and models of management for at least millennia ahead .

"Soft" war against humanity

The development of information technology can significantly speed up the process of materialization of ideas, the implementation of unmanifested trends. The question remains in the criteria for evaluating the idea and the expediency of its implementation. What meanings hover in society depends on the worldview of people. The artificial division of people into higher and lower is acutely manifested in culture. The existence of elite and mass cultures indicates that, unfortunately, the slave-owning model of governance is still acceptable to the majority. It should be noted that the promoters of the concept of unification continue to actively impose it and work proactively. At first, they test the technology on their territory, after success they use it as a “silent” weapon to attack and undermine the protective installations of the society of other countries. Works of culture and art from different centuries are a mirror in which society sees its reflection: the past, the current state and emerging changes.

Mass culture turns society into a kingdom of crooked mirrors with an inverted value system.

Today, the intensive development of the technological environment in the conditions of the dominance of the slave-owning picture of the world on the planet predetermines the transition of the information-algorithmic (ideological) war from the phase of an unmanifested, slowly flowing conflict to the phase of exacerbation. The purpose of military action is to soften the human brain, turning people into weak-willed mankurts who have completely lost their cultural and historical memory. Iran has a rich history and is well versed in the methods of waging such a war. As aptly remarked by Ali Khamenei media leaders and employees are commanders and soldiers in this war. A soft war has been declared for everyone, including Russia.

Recall that wars are waged on each priority (contour) of managing society. However, the media focuses mainly on terrorism and the consequences of economic collisions: the collapse of currencies, defaults, economic sanctions, financial crises.

Such rhetoric is not surprising, because liberal software is installed in the head. At the same time, the mechanics of waging "soft" wars, the implementation occult mutation hushed up. Today, everyone's life has become a field of active hostilities, a tough information and algorithmic confrontation. The object of influence is the worldview of a person. It is through culture that the worldview standard is formed, which predetermines the stereotypes of thinking and algorithms of behavior. Thus, knowing the original cultural code, a person can be “counted”, i.e. predict his reactions and actions.

Today, adherents of slavery are pursuing a dangerous policy of unification, which involves the introduction of an artificial unicode virus that destroys the traditional cultural codes of different countries. Malicious information-algorithmic installations of behavior patterns, meaning-destroying media viruses penetrate into all spheres of life of communities through the media, idols, books, music and paintings. Douglas Rushkoff, a well-known American media scholar and advocate for open source policy, says that mass culture is an environment in which media viruses similar to biological viruses spread very well. " The principle of the spread of media viruses is recognition in the media space, on which the entire pop culture is based, whether it be the recognition of pop stars or pop political leaders. The performer is perceived by the listeners as part of themselves. Real life is replaced by endless reality shows - this is an example of the highest degree of simulation, which is not so harmless, because it produces in a person the same type, and therefore easily manipulated stereotypes of behavior».

Accordingly, the intellectual level is deliberately lowered to make it easier to manipulate the population.

In this case, a whole arsenal of means is used: mass culture, educational standards, political ideologies with their own sets of ideologemes, scientific research - everything works to simplify and maximize consumption. Against the background of general socio-cultural degradation, intellectual dependency is progressing. Society is deliberately not allowed to mature. In the media industry and in politics, talking heads are created - authorities who formulate reality for the ignorant masses. At the same time, the external logic of their speech does not guarantee the correctness of the conclusions, and even more so the consideration of people's interests. They make a crowd out of the people, which is forced to give the right to develop a decision to others. The result of manipulations is the excitation and the appearance of false goals and reference points in the object of manipulation. Using elements of information-algorithmic influence on the human psyche and relying on the tools of cyberspace, special structures form in people's heads the reality they need, often in no way connected with reality (simulacra).

The occult as a crowd control tool

If under culture we understand the entire set of extragenetic information that contributes to the creative development of mankind, then occultism, in our understanding, the opposite concept is a purposeful destructive information-algorithmic impact on people (as material carriers of the cultural code).

In fact, a global special operation is being carried out with the entire world community. Previously, a number of social experiments were carried out on different cultural platforms, which we will discuss below. There was a legalization of the power of the occultists, who, in principle, do not care what cultural code to change. Having infected a young, still not fully formed people - the Americans - with the virus, they went on the offensive against the culture of other peoples. Moreover, the soil was prepared. For example, a precedent was set in Germany, when ancient Germanic cults were used against their people, ancient symbols were interpreted for evil.

Nazi occultists aimed to undermine the foundations of communities, the destruction of the traditions of Judaism, Christianity and Islam. Isn't that what's happening in today's world? With the whole world, we coped with the manifestation of Nazism in the hot second world war, but the infection survived and spread throughout the world. It's like in Russian fairy tales: you cut off the head of the Serpent Gorynych, and in its place there are as many as three.

- an old technology that is dressed in different clothes depending on the era and place. Silence, and if it is already impossible, then chatter, interpret a healthy idea in a dark light, lead the trend and lead aside - this is the strong point of the occultists. Occultists use the words "equality," "freedom," "unity," "integration," etc., purely as pretty wrappers. And the content of their initiatives, alas, is rotten through and through. So, their favorite method of governing the country is the creation of an idol - a living cult of the ruler. In ancient times, in order to popularize the king-emperor, the sovereign-hero, they fabricated a myth, a legend, a fairy tale.

With the development of information technology and social engineering, the process of creating an idol has accelerated significantly. Let us briefly describe the technology of the occult. A person with a certain potential is taken, then an information field is pumped around him (today it is called PR) - myths are created, he is shown everywhere - it can be an actor, musician, politician, etc. When popularity reaches its peak, a certain “message” is transmitted through his lips, which becomes the property of the psyche of the majority and has a managerial impact on the crowd. At the same time, the idol himself can be a well-meaning idiot who does not really understand who uses him and for what. Then the idol is taken away into the shadows, or sacrificed, just in case he starts to get frisky and pump rights that are objectionable to occult merchants.

The installation of a cult is possible only if the worldview slave model is acceptable in society, and the peculiarities of the cultural code of the experimental people are taken into account. In the 20th century, dictatorial regimes came to power in different countries: Mussolini in Italy, Hitler in Germany, Peron in Argentina, and so on. Their power is based on the occult. At the same time, it is announced that the idol speaks on behalf of the people and shares all its aspirations. A certain myth is created around the “hero”. So, in Germany, the ancient Nordic cult of military service was promoted. The symbol of service was the swastika, which since ancient times was considered a symbol of the sun, movement, prosperity. The military must have its own leader - the Fuhrer. Accordingly, the soldiers wholeheartedly began to serve their "great" Fuhrer. At the same time, A. Hitler as a person was not of great importance, he was convenient for the role of "idol". On the contrary, thanks to his personal charisma, by the end of 1933, Ernst Röhm managed to gather around him more than 2 million people. In 1934, he was shot as a dangerous, unnecessary competitor.

In Latin America, the cult of death and sacrifice has an ancient history. The origins of the cult are in the ancient civilizations of the Maya and Aztecs. Also, a special place is occupied by women, priestesses-servants of the cult. In addition, since the Christianization of Latin America, the image of St. Mary has taken an important place in the mass consciousness. Therefore, the success of Maria Eva Duarte, Peron's wife, was predictable. A young emotional actress who came from the bottom, since 1941 she has been focusing on radio performances and radio advertising, playing the roles of famous women - empresses, queens, actresses (Josephine, Catherine II, Alexandra Feodorovna, Anna of Austria, Lady Hamilton, Sarah Bernhardt, Eleanor Duse and others ). Eva Duarte throughout her short life remains Peron's wife and chief PR man among the masses. She became a priestess, a cult minister. Her speeches are simple and emotional, she is successful with the poor, the main "message" that she carries is - believe Peron, serve him, as true as I am. Social technologists create a show for the crowd, while establishing a brutal dictatorship in Argentina, and the situation of the working class is only getting worse. According to the law of the genre, Evita becomes a victim and dies young, her body is embalmed and put on public display. The actress with the radio becomes the first lady and a symbol of self-sacrifice - the technology of the occult has been successfully tested.

Thus, on the one hand, social engineers have created a social lift in the countries of Latin America - now you can rise from the bottom, move from the status of Slave (Slave) to Master (Master). However, only a few can break out. At the same time, a person does not become free, he continues to “occultly” serve the “imperial” model, in which the crowd needs bread and circuses (shows). As a result of mass ignorance, new cults are now springing up like mushrooms in Latin America. So, in 2013, the Vatican was concerned about the scale of the spread of the cult of "Santa Muarte - Holy Death", as well as other gods, representing an explosive mixture of Catholicism with ancient mythology.

After the success in Argentina, Britain and America became the experimental ground. Occultism takes on new, modern forms. It was in America in 1967 that Phil Donahue creates the world's first talk show, which is gaining wild popularity. In the modern world, it has become customary that they try to fit all information products into the “show” format, otherwise the crowd is not interested. Donahue gains credibility by telling the "bare truth" about everyone and everything. As a result, in 1981, showman Ronald Reagan becomes the President of the United States. The stereotype is being implanted into the mass consciousness that the president-actor is normal. The social experiment has been successfully completed. Now the media industry formulates public opinion. goes on sale and goes on a "free" voyage for export to different countries. In the 80s, Vladimir Pozner, together with Phil Donahue, conducted teleconferences between the USSR and the USA. After the collapse of the USSR, he continues to work actively with the West. In fact, over the years, he has earned a solid reputation in the circles of the Russian elite and has become one of the conductors of the ideas of neoliberalism - the policy of "spiritual sterilization" of society. He stands for the right to euthanasia, is an opponent of homophobia, a supporter of the legalization of same-sex marriages, supports the idea of combating drug trafficking and crime among drug addicts by legalizing the sale of drugs.

It always occupies a special place in occult technologies, since it is associated with an emotional experience that is imprinted in the human psyche for a long time. The initial task of the occult aggressors was to remove psycho-cultural blockages from people, undermine the moral foundations of regional communities, decompose the complex national cultural code and create a surrogate instead of culture. For this, musical idols are raised to the podium of fame. It should be noted that social attitudes, stereotypes of behavior, which were sung by idols, had a significant impact on the entire Western world, as well as on the USSR and, to varying degrees, on other countries. Idols have become living idols, ideals to follow. What the idols did, dressed, said became the norm for the majority.

One of the first cult projects in Britain was the band The Beatles established in 1960. Later in 1968, the world stage appears "Pink Floyd". In the same years, a project was created in America - a group "The Doors". In 1976, another English group appears "The Cure"(translated from English - “medicine”), which with its creativity directly supports destructive moods in society and offers a dubious recipe - nihilism (complete denial of all values) as a medicine: “It doesn’t matter at all if we all die.” Rock culture shook the world, through it "free" values, "legal drugs", "sexual revolution", aggression were broadcast, the masses were bred.

Particularly successful in the Hard installation of infected software on the brains of the layman was the British group Genesis, which reaches particular popularity in the States (22 million albums sold). In 1986, the group is at its peak. It was then that the album "Invisible touch" was released.

The main concept of the group's creativity is the propaganda of an animal, a slop way of life.

For example, the composition "Tonight, Tonight" - "I'm going down like a monkey and that's okay" (I'm coming down, coming down like a monkey, but it's alright). The song "Land of confusion" makes fun of Reagan's aggressive policies and the Cold War. He is just a puppet, next to which the same monkey constantly flickers in the clip, which can press the nuclear button and blow up the planet, because " in our world we live in, there are too many people, too many problems.”. Accordingly, a socially dangerous algorithm of behavior is laid - to be a doll or a monkey is the norm. For most, this is ridiculous, and therefore not dangerous. The group dictated not only the ideological "monkey standard" to everyone's head, but also began to use technical superiority - Vari-Lite technology and the Prism sound system. The combination of technical bells and whistles and texts makes it possible to fix a socially dangerous concept in the minds of listeners for a long time, to deeply infect the brain with malicious software installations.

Everything as bequeathed by professionals - Lionel Rothschild wrote as "good" advice in 1832: “…let the poison into the chosen hearts in small doses; do it as if by chance, and you yourself will soon be surprised at the results obtained ”- it’s just that some (kamilofermats) do it while on a salary, while others do it at the behest of the soul, often not understanding the consequences.” If earlier the elite were poisoned with poison, now this occult rule has begun to apply to everyone.

All these bands are working to overwrite traditional cultural values, in the songs they switch attention to instincts. A person who has fallen under the dictates of instincts first descends to the level of an animal - a monkey, but he can fall even lower when natural instincts are perverted or completely disappear, for example, the instinct of self-preservation, reproduction, etc. From here all sorts of so-called non-traditional orientations appear, which in turn multiply socially dangerous elements in society. A person ceases to be a person, loses his inner core and, as a result, he becomes an object of manipulation.

In addition to music, cinematography was in the hands of the occultists, which provided ample opportunities for social operations on the brain.

So, the pumped-up impulse in the face of a musical idol must be used in time. The question remains for what purposes: constructive or destructive. The generated picture gives a figurative vision of the situation, respectively, encodes, programs a person for certain actions. Therefore, at the peak of the popularity of especially well-known groups, a cult film is shot that excites the minds and thanks to which the desired social phenomenon becomes a reality. So in 1968 the picture comes out on the screens "The Doors Are Open"(“The doors are open”), which in fact contributed to the legalization of drugs. Brought up on the songs of the group "The Doors" and watched the film, people no longer perceive drugs as a threat. And now some of the current leaders of the countries quite naturally stand up for the "freedom" of drugs.

Another example, it's the movie "The Wall"(1982) with the songs of the Pink Floyd group, which in a figurative form showed the work of the destruction algorithm - how an infantile society is formed. The product of the mechanics of occultism is the soft infant. The creators of the film, through emotions and vivid images, highlighted the problem - the total infantilization of society, however, they did not offer an effective solution. Suggestions include senseless riots and the Nazi regime. According to the plot, the rebellion of an infant - an undergrowth against the wrong structure of society suffers a "fiasco". In the final scenes, the worm condemns the protagonist for showing "human nature". The film forms an algorithm that the fight against the unrighteous court of "worms" is meaningless and unpromising. After watching the film, a painful residue remains, the impression that any resistance is useless. At the end of the film, unintelligent children try to restore order. But how can they build order if they have no idea how it should be? It turns out a closed cycle. Emphasis on consumer values, senseless nihilism, infantilization of society contributed to the formation of a semantic vacuum. As a result, the lack of creative ideas led to a deep spiritual and spiritual crisis in the Euro-American civilization.

Intermediate result

As a result, Western society alone cannot find a recipe for how to streamline the social structure and offer the right medicine - a peaceful solution to the problem. It is painfully experiencing an operation to simplify cultural codes and is unable to cope with the false attitudes that prevail in the distorted consciousness.

Simply revealing a problem without suggesting ways to solve it is extremely dangerous. This leads to the implementation of solutions already written in the mass consciousness. This is how Nazism was legalized in Europe today. And Britain in the 80s was swept by a series of senseless riots of the unemployed, suffering from social injustice. (Brixton riots of 1981 and 1985, Chapeltown riots of 1981, Handsworth of 1985, etc.) It was at this time in Britain that the government of Margaret Thatcher pursued a tough policy of monetarism based on the ideas of Milton Friedman and Friedrich von Hayek: privatization , the fight against trade unions, reduced subsidies to the remaining state-owned enterprises, reduced assistance to depressed regions, reduced spending on the social sphere. Cut spending on higher education, established the Consolidated School Agency, which enjoyed "unusually dictatorial powers". Together with neoliberal economic reforms, Thatcher is a conductor of the cultural sterilization of English society, she advocated the release of homosexuals from criminal liability and the legalization of abortion. And today the European community is a society of social tension, instead of a society of conjugation - a synthesis of diverse cultures.

In the USSR, the “viral” attack by an occult surrogate was first subjected to the intellectual elite of the country, since it was they who had the opportunity to access the “forbidden” sweet fruits, and then the whole society - the Voice of America, the Beatles, the Doors, etc. Then in the 1980s, a local idol was created - the leader of the rock band Kino Viktor Tsoi. The population was occultly prepared through his songs for the collapse of the USSR, the country sang "Our hearts demand changes", "If you have a pack of cigarettes in your pocket, then everything is not so bad today." In 1989, the key film "The Needle", which allegorically shows the scenario that the country is being put on an oil needle, on which Russia is still sitting, being in complete economic occupation. In 1990, the idol died, and he did not sing anything superfluous.

Long-term "pollination" by an occult surrogate prepares the ground for the start of a local conflict and a takeover operation. A series of colored or, more precisely, flower revolutions became possible as a result of the fact that the population is constantly cultivated. When a critical mass of "infected" is reached, it is possible to raise the barricades and direct the rebellion in the right direction. In the course of general confusion, the main thing is to lead the trend in time, to create a puppet government. Further, according to all the canons of modern occultism, organize an election race and put your mega-diplomat on the throne, who will obediently follow instructions and pay tribute to the corporate empire in time.

The legacy of ancestors. Is it worth it to be sad?

Let us give an example of deliberate distortion of the cultural code. Science a la`Rus clearly contradicts the carefully preserved culture of the Celestial Empire. The historical thinking of the Celestial Empire is objective and clearly formalized. In the National Museum of China, which is located in Beijing, the entrance from Tiananmen Square, on the second floor, there is a huge reproduction of an ancient map, which shows the ancient "trade" routes that connected the Celestial Empire with the rest of the world. “Trading” is the emphasis that modern pro-Western science puts and brings, this name clearly reflects who exactly this science serves, hence the legend that the Silk Road is the path along which silk was traded.

And it is in this interpretation that we are presented with the definition of the Silk Road. However, in the literal sense, the four Chinese characters that this communication direction was called translate as "a path through the steppes, swaying like silk." Why did the "academicians" decide that the name "Silk Road" must be associated with the trade in silk, and not with a description of the area along which the road ran? The thinking of both scientists and cartographers of the Celestial Empire was and in many respects remains today figuratively objective. And if they imagined that this was a trade route, then they would call it “trade route”, or “the path of our merchants”, “the path for the distribution of our silk”. Or even this option: "the path along which we brought the silkworm to us in the Celestial Empire from the North Caucasus." In the Chinese view, however, the path is like a connection - what modern Western cultural studies would call cultural connections.

The question is in the internal algorithmic mindsets: scientists, who are conscious and who are not, are focused on interpreting facts based on the logic of market relations. The Russian Academy of Sciences carries a deeply implanted virus of occult merchants, when all world processes and phenomena are described from the point of view of trade and the degree of venality. In the case of contacts between scientists from the Celestial Empire and representatives of science a la Russe, who are in the majority today, there will be a predetermined conflict at the level of worldview - adherents of commodity logic and adherents of socially oriented logic will never agree, since they have a fundamentally different vector of goals. By the way, the path through the steppes, swaying like silk, ends with a point named Taganrog. By the way, Russian science believes that it was founded by Peter I in 1698 as the first Russian naval base. Meticulous researchers of this issue, probably, can get to the bottom of the fact that Taganrog used to be a trade military base of China, or maybe someone will see in this a small inconsistency of centuries since 5-12. What difference does it make, because for answers you will still be sent to those who write out myths and support mythologems created before them.

To understand the complexity of the current situation, let's delve into the very recent historical past of Russia. It should be noted that the Soviet Union of the times of the Council of People's Commissars built relations on the principle of an open cultural code. For some reason, Western science calls this time "the time of Stalin's rule." Although Stalin himself personally attributed the cultural growth of society to the number of priority tasks, “... which would ensure to all members of society the comprehensive development of their physical and mental abilities, so that all members of society have the opportunity to receive an education sufficient to become active agents of social development, so that they can freely choose their profession ...“Already in the post-Soviet period, Professor S.G. Kara-Murza, in his study of Soviet civilization, summarized: “ Our culture was striving to give a holistic knowledge, standing on the foundation of culture and science, giving the individual strength and freedom of thought. The very construction of curricula in our school was such that even the average student, having received a matriculation certificate, was not a “man of the masses” - he was a personality».

That is, in many ways, the strength and power of that Soviet Union was based on the model of governance through the Councils of People's Commissars, and, for example, the activities of People's Commissar Lunacharsky probably deserve even more attention than the activities of Joseph Vissarionovich. By the way, the transition from the institution of the People's Commissariat to ministerial portfolios was carried out in the Union during Stalin's lifetime. However, the situation began to change dramatically after the actual coup d'état with the coming to power of Khrushchev. The top party leadership began to move from building socialism to legalizing the power of the occultists. It must be said that they tried repeatedly to remove Khrushchev from power, and the first recorded serious attempt was made back in 1957. It is believed that the former people's commissars Malenkov, Molotov, Kaganovich were the main organizers at that time. On June 18, 1957, the Presidium of the Central Committee of the CPSU decided to remove N. S. Khrushchev from the post of First Secretary of the Central Committee of the CPSU. Seven members, that is, the majority of the presidium, voted for the removal of Khrushchev. However, a conflict arose between the Presidium of the Central Committee and the secretariat of the Central Committee. In fact, the bureaucratic apparatus committed a betrayal of the people's interests at that moment. Naturally, party workers themselves will adhere to a different point of view, defending their right to undivided use of illiterate, and, consequently, powerless serfs.

Despite the fact that the Chairman of the Council of Ministers Bulganin gave a direct order to inform the media about the decision of the Presidium of the Central Committee, TASS ( Telegraph Agency of the Soviet Union) and the State Committee for Radio and Television actually sabotaged the execution of the order. Mikoyan (Minister of Trade), Furtseva (future Minister of Culture), Ignatov (Minister of Procurement of the USSR) also played a special role at that time in the party and apparatus coup. The secretariat achieved the convocation of a plenum of the Central Committee, where he pushed through his decision, which was beneficial to the party nomenclature. The result was the expulsion from the Central Committee of four who especially vehemently defended the interests of the country and the people: Molotov, Malenkov, Kaganovich and Shepilov. The role of Zhukov in the events of the 53-57s is generally diligently hushed up, but if he had supported the Presidium of the Central Committee as Minister of Defense in June 1957, he would definitely have been forgiven for all the sins from the past. Unfortunately, Georgy Konstantinovich at that time was already an ardent conductor of the occult and was a cult of the invincible commander in chief. Soon after the events of June 1957, he was no longer needed and he was removed from the post of Minister of Defense.

We will not talk about one of the simple tricks of the occult, when a cult is first created, actively pumped up, and then debunked by heroes - truth-tellers. "Liberators" are those who "save" the people from one cult so that there is time to promote a new one. The very technology of the occult was tested in the ancient empires. It involves cases when a person is not a person, and then with the help of myths-legends they deliberately make a hero out of him. In 1956, at the Twentieth Congress, Khrushchev delivered a report on the cult of personality and its consequences. So, Khrushchev, having declared about the "cult of personality", allegedly led an active struggle against the occult, but in fact the goal was to smoothly lead the people away from the worldview level (ideas, meanings) to the level of factuality (skills, technologies, ideologemes).

The task was to breed demagogy, disorientate the mass consciousness, throw in contradictory facts, highlight mistakes and keep silent about achievements in order to sow confusion in the minds. History began to be erased - monuments were demolished, cities were renamed. Was Khrushchev really a fighter against the occult or was he an active promoter of imperialist values (pursuing a policy of peaceful coexistence with the West, lifting the ban on abortion, bringing the country to the brink of default in 1957, etc.)?

The answer is obvious, Khrushchev, in fact, initiated a policy of strangulation and cleansing of the territory, when sausage rises in price on behalf of the people and conditions are created when caring for the development of territories becomes an impossible task. Specialists in fooling humanity introduced the invented concept of “personality cult” in order to discredit the personality, and, accordingly, those bright ideals that the person who was the bearer of the idea embodied with everyday work. The task was to level the role and significance of the individual in world and national history, to lower all achievements and merits to the level of occultism. Thus, personality is, first of all, subject sociocultural life, the bearer of the individual principle, which distinguishes him from the masses. The cult around the national hero, the mission, the wise ruler is created intentionally. Fairy tales are told, myths and legends are written in order to lead people away from the essence, to chatter about the idea that this or that person was the bearer of. So it was with Buddha, Christ, Muhammad, Moses and others.

Of course, we must pay tribute to the skills and abilities of the soft power that was able so smoothly and inevitably, and in such a short period, to actually seize control of a powerful state and put a great people at its service. The “great thaw” began in the USSR, the muddy waters of which flooded the entire public consciousness. And here (on the cultural front) not only the State Committee for Television and Radio Broadcasting was already working. The Ministry of Culture was headed by the same E. A. Furtseva, under her leadership the country flourished and began to flourish in various ways, both dangerously and contagiously. A number of reforms followed, including in the education system. In addition, it was necessary to organize a number of internal difficulties in the country so that the people had something to fight with (for example, hunger, virgin lands).

According to a study by American experts, the Soviet society of the 1950s was actually a single monolith, and the citizens of the Soviet Union were bearers of Soviet culture. It had to be subjected to active modification, for this the flagships of the revolution (carriers of Western, liberal ideas) were needed. This is how dissidents appeared, critics of the socialist foundations, with whom they allegedly even fought, so much so that some received Nobel Prizes. To strengthen its internal positions in the country, the party nomenklatura also needed a strong external enemy. Nikita Sergeevich tapped the UN podium with the heel of his boot and promised everyone to "show Kuzka's mother." Well, just in case, to be afraid. That's just the occult very quickly leads to the sin of death, to put the world on the brink of nuclear war with the Caribbean crisis - it was a clear overkill.

After the collapse of the Warsaw bloc, the countries that were part of the bloc and the former Soviet republics had claims against the USSR. Then the imperial virus had already deeply struck the party leadership, which distanced itself from the people as much as possible. There was a big difference between announcements and silences, the Soviet Union stopped building a society of social justice, actually turning into a bureaucratic empire. In this sense, the United States looked even more advantageous. Since they had direct announcements, we are imperialists and defend our interests. The Soviet Union, on the other hand, while proclaiming the ideas of equality and freedom, in fact, in many of its actions, sank to the level of the “vassal-suzerain” policy.

And in this sense, it must be admitted that the claims of various countries and peoples to the political leadership of the USSR are largely justified. But as you can see now, after decades have passed since the collapse of the "socialist camp", the former countries of the Warsaw bloc could not overcome the "spirit of servility." The vassals simply changed owners. Within these countries, petty-power nationalism has been nurtured, which is built on an anti-Soviet (now anti-Russian) ideology. The petty "dominions" represented by these republics became vassals of the overlord represented by the United States and the NATO bloc. Now, receiving subsidies from America, they "dance to their saxophone", sometimes without even realizing it. In this regard, questions arise. If you really fought against slavery in the Warsaw bloc and the USSR, then why bend even deeper under the USA? Why don't you show subjectivity yourself? Now it turns out, as in a children's poem about a bunny, which was abandoned by the hostess. True, the rain of abundance promised by the West never fell, and, perhaps, never will fall on the heads of servile vassals. The overlord of the present time squeezes the juice even more and requires aggressive actions in order to unleash a war and simply capitalize on it. After all, these are the interests of the imperialists.

So, it is acceptable for merchants to control the crowd with the help of myth-making - the occult. The model of such management is based on intellectual slavery - the creation of an information environment that deliberately lowers a person to instincts and below. At the same time, culture for them is just a commodity on which you can make a business - earn money, and not the foundation for ensuring the spiritual and spiritual growth of mankind.

Human development can be simplified in two directions: the body grows and the intellect develops, in total a certain subject is obtained. The development of the body involves the following stages: child, teenager, adult (young, mature, old), in this case we are talking about a material carrier. Intelligence also develops. Intelligence is, first of all, an algorithm for recognizing the surrounding world and processing / self-assessment of one's internal state, that is, controlling a physical medium. The most important thing here is silence! By default, development is good. No one asks what exactly they are developing and in what direction development is going, depending on certain development programs. Basically, no one thinks that a destructive development of the intellect is possible, when an individual builds up intellectual power solely for his own benefit, for narrow selfish purposes, opposes social values, and, ultimately, the entire surrounding world. From a personal standpoint, it develops, but in fact such development has a detrimental effect on the world around us. However, the creative development of the intellect is also possible. Then the person tries to use mental forces, first of all, on the basis of social expediency, and secondly for his own purposes.

Objectively, that a person is not born, they become a person. Education takes place in a dynamic mode, constantly changing social environment. A person a priori cannot stand still: either he develops or degrades. Let's represent the levels of human development in the form of steps, we will reflect only the first few that are found in the modern world. At the first - basic level, a person learns to be a performer, he masters the rules and customs prescribed by one culture. For him, there are concepts of good / bad. At the same time, the main values for him remain - to give birth to a son, build a house and plant a tree. At the second stage, a person becomes a responsible executor - he can already critically evaluate the culture in which he was brought up, including religion. A person is responsible not only for himself and his family, but also for a small team or enterprise. He begins to understand that white is not always white, black is not always black, it all depends on the environment. Mass culture today does not allow the majority to rise to the level of management, because, focusing on instincts, a person remains buried under informational garbage, it becomes extremely difficult to make decisions. At the third stage, a person learns to manage; at present, this is a very narrow group of specialists. Management involves the ability to make a selection from the existing set of goals, prioritize and make decisions about the appropriateness of performing a particular task. At the same time, the generation of ideas and the setting of strategic tasks are within the power of a person at the next stage of development - at the level of conjugation.

The level of human development for solving problems of conjugation is available today to an extremely small number of people, since a person is deliberately driven to a level below the plinth, below the first level - culture. Pressed by information viruses and occult social practices, people are not able to develop. They are comfortable being foolish children. The very technology of the occult is acceptable for the initial education of children. Children are told fairy tales, legends in order to more easily explain the complex phenomena of reality. But it's time to grow up. Everything has its time. Tales of reality at 20 can only harm a young person. However, today there is an infantilization of society. The reason is the many myths that entangle modern man, enslaving the will. Occultists are always ready to tell new tales. As in the saying, the law is that the drawbar: where you turn, it went there. You will never win in a soft information war. At the level of facts, the war is endless. You will forever wander in circles, forever depend on someone. There is a possibility that you will learn how to manage current processes, but to match elements of different quality and create something qualitatively new is simply impossible in the dominant master-slave logic.

The Spanish philosopher X. Ortega y Gasset in his work “The Revolt of the Masses” writes that at the present time a “man-mass” is entering the historical arena, who is internally comfortable at the level of a fanatic minion. Such an individual is not connected with the system in any way, he does not have personally developed values, they are imposed by the media and can change to suit changes in content. But his inner desire to move and release energy generates a violent reaction in the form of a Brownian movement through life, without ordering this impulse will cause an increase in the number of unrest around, since such people are easily provoked to any adventure. They do not think about the social expediency of their actions, thereby relieve themselves of responsibility for the safety of both society as a whole and a single person. As a result, there is an increase in the number of destructive processes on the planet, including flower revolutions, upheavals and global mass terror. Until now, the question remains, who are the managers who can solve universal problems in order to avoid a global catastrophe? Let us cite just a few of them as an example: nuclear burial grounds, environmental pollution with hydrocarbons and their destruction products, famine, genetic mutations, etc.

The ancient Greek philosopher Socrates believed that only one who is knowledgeable in the field of government should lead the state, just as only one who has the necessary knowledge, experience and skills of navigation can manage a ship. Managers, who govern states with the help of the occult, are like kindergarten teachers who, through repeated repetitions, with the help of trinket toys, in an extremely simplified form, tell children about the world. At the same time, it seems that the educators-guards themselves have forgotten how complicated the world is. Repeating the same thing, they stopped developing, thus they turned into shaman-spell-casters who no longer distinguish the line between truth and conjecture. They mistakenly began to believe that what they speculate and tell about reality matters. There are objective laws of the universe that do not change from the wishes of those who imagine themselves to be the rulers of this world. A series of crises - cultural, economic, environmental and others - are warning signals that objective reality gives people.

For the crowd - , and for "intellectuals" - near-cultural chatter, the "correct" presentation of real facts on smart channels. The battle is for the brain of the intellectual elite, which is still alive, despite the active infection with mutagenic information viruses. The question is where are the tadpoles oriented? For peace or war? According to Nikolai Vitalievich Litvak, Associate Professor of the Department of Philosophy, MGIMO (U) of the Ministry of Foreign Affairs of Russia, “ today, in all countries of the world, the majority of the population is being prepared to kill each other (moreover, regardless of whether there is military service or armies are made up of volunteers, almost everyone, including women, including necessarily doctors who, however, are learning to treat the wounded too). Humanity is getting used to war. People turn into tin soldiers. The threshold of sensitivity drops significantly - sadism flourishes, perversions of all kinds, fine adjustments of the human psyche are blocked - rationality, intuition, the distinction between good and evil. All the savageries of war - murder, violence, destruction - become acceptable, the norm in society.

It is possible to get out of the vicious circle, but for this it is important to have an open dialogue with leaders and work with the masses - building a multi-level system of educating people. The majority in society must understand the principles of information warfare, which is waged at the factual level, and rise to the level of worldview (the war of meanings). Today it is acceptable for many to look for enemies and guilty ones. But in order to develop constructive solutions, modern leaders of various kinds will have to be looked at as foolish children. They need to be educated. Since they have a child's psyche, at the first stages the tools of the occult can be used for good for the formation of primary creative algorithms. However, it is fundamental that a qualitative transition from occultism to realism is necessary. This transition cannot be instantaneous, it must be systematic. Otherwise, people will experience a shock from which it is difficult to recover, so a person who has come out of darkness into the light can become blind from the bright sun.

What kind of structure of society should be?

Thinkers, independent researchers from different countries and times puzzled over what kind of structure of social life is better. At one time, Leo Nikolayevich Tolstoy was a leader, as he openly stated that the caste model - whether it be the dictate of the church or the state - is bad for the development of society. However, Lev Nikolaevich failed to clearly formulate a new idea of what is good. Another Russian scientist, Pyotr Alekseevich Kropotkin, also understood that monarchy and liberalism are dead ends. He was forced to join anarchism, which involved a complete rejection of all forms of power. Pyotr Alekseevich tried to bring a scientific basis to the ideology of anarchism and convincingly show its necessity. However, anarchy is still a radical form of government, theoretically it is possible with a highly intellectual development of people in society. In practice, many radical movements were born, anarchy became the mother of general disorder. In Russia, this ended in almost twenty years of chaos at the beginning of the 20th century, when everyone who did not fall aspired to power.

Nevertheless, Kropotkin tried to find an alternative to rabid capitalism and monarchy. His merit is that in his works he proved that in nature there is mutual assistance, it is she who is a factor in evolution, and not at all the competitive struggle of species. His views were fundamentally different from the then popular theory of Darwin, which became the scientific basis of liberalism and the ideology of Marxism. At that time, Darwin's theory was transferred to the social system, but Kropotkin's theory was not. At that time, socialism was still taking shape as a world scientific model, the main goal of which was to put into practice the principles of social justice, freedom and equality. The term "socialism" was first used by Pierre Leroux in 1834. It is worth noting that the term "socialism" gradually began to enter into public use. So, in March 1898, the Russian Social Democratic Labor Party (RSDLP) was founded. Thinkers in different countries were in search and diligently formulated a fair idea of the structure of the state.

At the same time, they also turned to ancient sources, so the word “democratic” is still present in the name of the party. Indeed, the idea of democracy was developed in ancient Athens. The only problem is that Greece then was a caste slave-owning society, where slaves and women did not fall under the concept of "citizen", respectively, there could be no question of any social justice. Maybe that's why the word "democracy" as a kind of magic spell is repeated by liberal occultists in our century. The caste system under the guise of "democracy" is fixed in modern states, and disenfranchised migrants wandering the world in search of illusory happiness and freebies have become slaves today.

Let's go back to Russia of those years. The monarchy is gradually dying off, bourgeois revolutions are already raging in Europe, liberal economists in practice legalize the power of capital and develop a scientific theory that justifies the exploitation of one person by another. If Alexander III went down in history as a peacemaker tsar, as he kept the country from splitting, then under Nicholas II, power had actually already passed into the hands of local liberals. In Russia, as the revolt of the people is senseless and merciless, so the power of the liberals is cruel, one-sided and extremely dangerous. A.F. Kerensky, a prominent champion of all kinds of freedoms, as soon as he headed the interim government, he immediately turned on the money printing machine, thereby realizing in practice the main meaning of life according to the postulates of the theory of liberalism.

The so-called "Kerenki" became the prototype of the modern unsecured dollar. Kerenki were formally denominated in gold rubles, but had no real gold backing. Under the conditions of the civil war, “Kerenki” were printed illegally in various printing houses, and in the general military chaos, the liberals could earn unlimited money. A dangerous idea, apparently, is contagious, since the liberals implemented the same thing in America only on a global scale, opening a world bank and, as a result, untying the dollar from any real security. The military, obsessed with greed, unleashed a total war of all against all. The money machine is now working for the global occult traders, all kinds of revolutions of all stripes on the world stage are constantly breaking out here and there.

However, it is good that ordinary workers and peasants were brought to power at that distant time. Not burdened by the viruses of the bourgeoisie, the people's commissars managed to restore order in the country. From time immemorial, the people in Rus' lived by direct concepts and values. In fact, the peoples in the USSR managed to jointly generate the idea of socialism, which became a beacon of hope - a recipe for salvation from the terry power of the golden calf. But the problem was that, unlike liberalism-capitalism, which had Darwin's theory in its arsenal, the works of many scientists, socialism was just born, there was no clearly formulated and scientifically grounded idea, as well as a precedent - the experience of the practical implementation of social justice.

The liberals did their best and threw their agents into the movement of socialists - opportunist compromisers and other shifters. Instead of socialism, humanity was given the theoretical teachings of Marx-Engels, Darwin, Freud and others. Under the slogan of social justice came trade unions. The bug is in the name itself "Trade union", which literally translates from English as “trade union”, of course, they translated it into Russian - otherwise the Trade Union. But as you call the boat, so it will float. So we sailed ... At the same time, the main goal of Marxism was to turn the state into a corporation. So, the state, according to the figurative expression of K. Marx, should be "a working corporation at the same time legislating and executing laws." At the same time, the danger of the degeneration of the socialist revolution into totalitarianism, under the condition of mass ignorance, was described by Orwell in 1945 in the parable "Animal Farm".

He described the technology - the people are not satisfied with the monarch, there is an elder who shows everyone the way - a revolution, a coup is taking place, truth-bearers who are sincerely interested in development come to power, everyone begins to build a fair society, however, there are those who row more for themselves. They also accuse the truth-tellers of treason and seize power with the tacit consent of the majority. As a result, liberal pigs, under the guise of social slogans, plunder people's property, establish an imperial dictatorship, unite with liberal pigs from other countries, while the people suffer deprivation and humiliation. In this sense, Khrushchev was right when he said: “The American pig and the Soviet one, I am convinced that they can coexist together” (1959). Of course, in the end, the people again rise up against injustice. However, such a scenario can be repeated for a long time, or even lead to disaster, if the people are not educated and developed intellectually. Thinkers from different countries did not have enough time to crystallize the idea of socialism.

Orwell's criticism was timely, but it was not conveyed to the masses, especially since he did not offer a recipe, but how could it be otherwise? Orwell is usually presented as an ardent critic of the USSR, but, as practice has shown, there was definitely a rational grain in his criticism. The threat was described, what the revolution of animals leads to, which there is no one to guide. In reality, the liberals seized power and slowly killed the Soviets, thereby simply discrediting the underformulated and unfulfilled idea of socialism.

It is advisable to make a remark that if terry liberals come to power again in Russia, then the whole humanity of the khan - local liberal pigs will squeeze everything out. Full zeroing is guaranteed to everyone without exception, to the outside world too - without the possibility of further recovery. After the collapse of the Soviets, Russia rolled back and is moving according to the scenario of the past. In the courtyard of the monarchy. Putin was the king - a peacemaker who saved the country from disintegration. But today the military has come to the actual power, and they have begun to show their teeth; now in many key positions in the country there are “liberals”, who don’t care about anything, if only the pocket or now this virtual account was full of dough. Their narrow-minded motto is “we will cut everything”. We risk stepping on the same rake, and we - Russia, and the entire world community. If in 1917 the liberal egoists came up with an analogue of how to cheat the whole world, then it’s scary to think what will come to their mind when they sit down at the feeder tomorrow? Especially with modern virtual opportunities ...

However, let's look at the bright side of life. The Russian cultural code, and, accordingly, the people's potential, can also be used for the benefit of the world community. On what basic cultural attitudes does Russia float? Russians are quite peaceful and patient. Otto von Bismarck described the Russians this way: "The Russians harness for a long time, but they go fast."

The cultural code of the Russian Federation is characterized by the concept of harmony, this is reflected in folklore: the tunes are drawn out, long and harmonious. As practice has shown, Nazism is difficult to impose on Russia. Russians can be compared to a wave, they come and go, they never capture other states. There is no doctrine of cultural dominance in the cultural code of the Russian Federation. Russians easily get used to different cultures. Historically, Russia is a multi-confessional and multi-ethnic state. In Rus', measured people have always been valued, and not just talented ones (in ancient Greece, talent is a measure of weight and a monetary unit). In this case, the system of measures changes depending on the environmental conditions. Most of Russia is located in cold latitudes, which implies the need to be able to adapt to different weather. Russians are characterized by a heightened sense of justice, the norm is community, helping neighbors, or just people from the street who are in trouble. So in the conditions of the cold north, without the help of each other, one cannot survive. During the Soviet Union, people felt in their lives the phenomenon of harmonics, social resonance, when, thanks to joint work, the capabilities of each, even the smallest element, increase significantly. This is how teams of scientists solved complex problems, created morally oriented songs and films. In 1970, UNESCO recognized the crisis of the Western education system, the Soviet system was recognized as the best. But this is the past...

The methodological tool of Russian politics can be called "Kolotushka". So in Russia everyone knows that the severity of Russian laws is mitigated by the optionality of their implementation. At first, the policeman loudly knocks with a mallet, warns everyone, they say, I'm going - whoever didn't hide - it's not my fault. But at the same time, he is warned - armed, if not caught - not a thief, well, but if he is already caught, then - a thief, you will answer in full. At the same time, what is called “hit” can be anyone and everyone. However, the government methodologically solves one main internal question - what have you created for the people. Did he steal for himself or build people's power (an army like CHAPAEV, for example)? Folk wisdom lies in great flexibility, wide variability with a fairly large tolerance system and the ability to adapt to any conditions, including natural ones. In the original Russian cultural code, the synthesis of cultures is the basic basis, and unification is not acceptable ...

However, now Russia is being actively pushed to the barricades, only in the face of the enemy - the world "rot", which was formed as a result of the legalization of the power of the occultists and the installation of surrogate software. For this, the same mysticism and occultism that is characteristic of Russians is used. So, even the ancient Toltecs allegedly stated that “They will come from the cold North, brave men and women from numerous tribes of a strong race…” and save everyone. Author feels that in this prophecy, for some reason, we are talking about Russian people. He explains his position this way: The West is becoming more sedate and sterile, and the point is that it is the fiery spirit of the Russian people that is able to re-ignite the vision of a new world in the minds and hearts of the West.” Dear, how about we brainstorm together to decide how we will get out of this rot? Russians are not miracle workers at all, half of them have already mutated under the influence of occultism and mysticism, which are so common here...

Project "Undocking"

Most of the world's economies are deeply integrated into a global economic system led by occult merchants. A manifestation of this dependence is the global financial crisis that began in the United States. But in addition to strong economic ties, the planet is occult occupation to install "mutagenic" software. In this regard, the question arose, who will govern the countries in 10-15 years. The Euro-American conglomerate is deeply affected by occult viruses, but it is there that they train managerial personnel for most countries. There is a policy of training mega-diplomats - vassals of the empire, "managers on the ground", as they call them, who become carriers of the virus - an artificial unicode.

At the same time, the US leadership itself and the special services follow the path of negative trends and algorithms that manifested themselves in the USSR. Expensive are those who have their own position. In their imperial expansion and increase in the boundaries of influence of the USSR, they saved money, bought "shirpotrep", i.e. all those who like to fray, those who hardly pronounce the words: Marx, Lenin, work, May.

Work in the field of the formation of meanings, saturation of the information field with life-affirming values in order to create a safe social environment should be constantly carried out by operators of different territories.

The task of this work is to shift the focus in people's minds from the scenarios of destruction to the scenario of development, from the "cult of death" to the "cult of life", from the promotion of pleasure and unbridled consumption to intellectual delight and spiritual creativity. Today, the information environment, culture to a greater extent shape a person, dictate to him what is good and what is bad. As a result, without the participation of the person himself, his goals and value orientations are formulated automatically. Often the carrier himself does not understand what and in whose interests he implements. That is why it is important to conduct educational work among IT specialists, as well as representatives of intellectual professions that form the content of modern cyberspace. It is they who are today the engineers of human minds and souls, and the future of the planet depends on what goals lead them through life and what meanings prevail in their minds. In the last century, the revolution was made by the workers of different countries, the "socialist states" were the hope of mankind for the possibility of realizing a society of social justice. Today, the new driving force of the era are people of intellectual labor. It is they who bear social responsibility, because they understand more. A developed technological environment requires us to increase the number of intellectuals, so it is impossible to skimp on long-term investments in a qualitatively new upbringing and education of young people.

We must preserve and develop the planet

We understand the gravity of the current situation and the possible consequences of inaction. It is extremely necessary now to start building a collective system for protecting the cultural code of civilizations: the people, the state, the territories. To carry out such work, it is necessary to build a multi-level system of propaganda and education.

You can rely on the works of various scientists (Ushinsky K.D. with his work “Man as a subject of education. The experience of pedagogical anthropology”, Pavlov I.P. “The brain and the psyche”, Janusz Korchak “How to love a child”, Lobashev M.E. "Signal heredity", Makarenko A. S. "Pedagogical poem", as well as methods and approaches in the education of I. G. Pestalozzi and the pedagogical system of Ya. A. Comenius, the works of P. F. Lesgaft). We need a joint development of a modern and effective approach to counter the ideological and cultural aggression against the cultures of the world. We must work together to develop a step-by-step tactical program for getting out of the depths of crises and a long-term strategy for the development of mankind.

It is already urgently needed to implement a strategy of cultural unity based on the consideration of the diversity of cultures. This is more beneficial, as it will ensure the flexibility of the system, and hence the possibility of solving more complex planetary tasks facing both different peoples and humanity as a whole. Orientation towards the solution of momentary tactical tasks and the implementation of the concept of unification of cultures has led to a threat to the existence of the human species as such. The world community must abandon slavery, because the synthesis of cultures is possible only under conditions of equality, NOT leveling. From the point of view of long-term planning, the strategy of synthesis of cultures is more effective, and in the long run, corporations working for global development will receive significant dividends. Teams consisting of international experts in various fields of knowledge, focused primarily on global development and creation, are able to create a range of useful innovations. At the same time, it should take into account the need for primary investment in the field of peaceful research in sociology, and later in the accompanying series of natural sciences and technical developments.

A number of features of the current moment

(not understanding them threatens with the transition of features into the category of difficulties)

In 2001, a Buddha statue in Afghanistan was blown up. In 2003, the National Museum of Iraq in Baghdad was attacked. Tanhid Ali - head of the information center of the museum: " Of the 15,000 items stolen from the National Museum, only about 4,000 were recovered. In 2003, American soldiers walked through the halls of the museum like they were in a supermarket and took what they liked; at the same time, the robbers knew where and what to take, having schemes for the museum's storerooms and special equipment for breaking into vaults". The Iraqi National Museum is the only museum in the world that has collected evidence of the uninterrupted history of man over the past half million years. It featured collections from the prehistoric, Sumerian, Assyrian, Babylonian and Islamic periods. In 2013, ancient manuscripts were destroyed in Mali. In 2015, there were explosions in the Syrian Palmyra... Rights Irina Bokova, Director General of UNESCO, who calls it " cultural purge". Artifacts of the cultural codes of mankind are deliberately erased from the face of the Earth.

Have you ever wondered why the Nazis, and now the terrorists, so furiously cleaned up and are cleaning up exactly monuments and cultural objects, which, during military operations, do not represent either tactical or strategic value? That's it. This is what we have written about and are trying to clarify. It is necessary to erase cultural and historical memory and establish a surrogate instead of culture and real history. This is a manifestation of imperial algorithms (the logic of the behavior of a slave and a slave owner, which easily change places), which leads humanity to a dead end. By and large, on all priorities there is an information-algorithmic confrontation between two worldviews: a society of slavery and a society of social justice.

Not only the Russian Federation, Asia and Europe, but also the Middle East, North Africa are directly reaping the fruits of the global ideological impasse - slavery with a touch of occultism, which puts pressure on us from all the media. Understanding the need to recode negative trends in every region of the planet should bring healthy results in the form of the development and installation of a new cultural program of "peace and creation" and force everyone who is not indifferent to the problem to move further.

What actions should be taken to save the planet?

Realize what is happening, not just fix the facts.
Build a global coalition against terrorism through the creation of strong regional operators with the support of the institution of non-governmental public organizations
Open the Center for Rapprochement of Civilizations

Let's explain in more detail

First, it takes several years to complete a social maneuver. Objectively, the psyche of a modern person is overloaded with socially dangerous viruses and therefore works with a delay in processing information (description of the environmental factor, building a vector of goals). From the moment of fixing what is happening to the moment of action, time passes. Under the condition of active independent and collective work, a person needs from two or more years (depending on the degree of damage to the psyche) to begin to act confidently.

At the moment, the state can effectively oppose corporations only on four management priorities (military, genetic, economic, factual). The difficulty is that today the vast majority of the population on the planet is not ready for active work in the field of counteracting ideological and cultural aggression. The people think at the maximum level of facts. Therefore, there is an intense information struggle in the media space for minds through the substitution and interpretation of facts, falsification of history, etc. The state must block these attacks, but at the same time take care of the formation of creative value orientations and ideas. On chronicle and ideological priorities, the state administration does not yet have special means of protection. The attack is carried out precisely from those priorities, where the lack of protection predeterminedly implies the success of the attackers. Wins on some priorities will be devalued or completely leveled if the system of work on other priorities (work with algorithms) is not built.

Secondly, it is extremely important to create an international coalition of operators against the virus of the 21st century - unifier terrorists. Most countries are accustomed to building relationships at the state level, but you need to understand that this does not work on the chronicle and ideological contours of government. We sincerely hope that everyone will understand how inefficient and inefficient it is to build relationships with structures in which officials are the conductors of neoliberalism. Countries will have to set up working mechanisms for the formation of public non-governmental organizations, united intellectually, on the basis of an idea. In the literal sense, you need to create strong operators in different regions in order to change the situation in the world. The American intelligence community has been doing this for a long time, but today we are reaping the fruits of their strategic mistakes, which lie in the goal setting of these organizations.

Thirdly, a common center of interaction should be opened - the Center for the Rapprochement of Civilizations, which will unite regional operators; will methodically and methodologically ensure the work of the global coalition against terrorism. In fact, this is a platform for conjugation for the search for mutual strategic and tactical solutions, the development of effective approaches, methods, and the accumulation of the best fundamental and applied solutions. Only together can we win the battle of worldviews and defend the principles of healthy development of society.

Today we are in algorithmic dependence, the society is divided into the elite and the masses. Therefore, work should be carried out with 2 levels:

Open, frank work with the elite at the worldview level (work with algorithms):

By illustrating a broad factual base, it is necessary to explain the necessity and expediency of the transition from slavery - neoliberalism to equality, a society of social justice.

Careful work with the bulk of the population.

The work should be carried out not by the military, but by specially trained propagandists - social engineers, who will gradually explain what is happening in simple language, educate, and eradicate ignorance. The tasks of social engineers include fine work with the algorithms of human behavior. Behavioral algorithms are formed through thousands of repetitions in the media space, which a person often mindlessly copies in life. It is important for a social engineer to assess the degree of damage to the psyche and provide new information in a dosed manner. It takes time to recode.

Simultaneously with direct work with the population, it is necessary to activate socially useful civil initiatives that control content in the media. For example, you can use the experience of the Netherlands and create a Public Council for television, the media, which will act as a filter and block socially harmful information products. At the same time, the question of who will enter it is extremely important. If this is a liberal-minded lobby, then this measure is useless, because the Monkey Standard conductors will not hesitate to quickly finish off the Overton Window and let in an even greater mass of media viruses into the local media.

War involves defensive and offensive measures. No one will wait for a terrorist, locking himself with a gun at home. Therefore, the work of the Center should be carried out in these two directions.

I. Defensive activity. It is necessary to ensure the internal security of the territories and protect them from destruction. Work should have started yesterday. The difficulty is that the upbringing of society, in fact today, is its treatment from dangerous viruses, which takes years. In addition, there is only a narrow group of specialists in the world who are really able to offer effective methods of treating society, to carry out a smooth correction - a shift in trends.
II. Offensive activities presuppose the upholding of ideas, principles. The Center for the Rapprochement of Civilizations, as a common platform, should contribute to the creation of an effective system of a multipolar world. It is in this aspect that we need to support public organizations and create strong partners. Only a coalition of diverse regional operators can ensure the reliability of the system and the possibility of flexible maneuvers. Declarations, agreements signed on paper, formal structures and organizations will lead nowhere. We need well-considered actions, leading cadres - ideologically oriented primarily towards the development of society, and not personally.

The world is moving into a qualitatively new state. This is important to understand and accept. The working masses are losing their driving force, now the driving force belongs to intellectuals, programmers, those who form information content. This applies to all territories: America, China, Europe, Russia, African countries, Latin America, India, etc. In the new state of society, there is a qualitatively different confrontation for the minds of those who develop solutions. Automatically alone, no one will move to a new level of management. There are problems in every country. Only joint actions will help reasonable countries to defend the principles of Life on the planet. Russia has experienced the pernicious influence of high-hume technologies, and now knows how they work from the inside. Russia is ready to make its intellectual contribution to the development of an antidote to the virus that is shaping the slave-owning worldview.

You need to understand that there is a total war of worldviews. Countries, peoples, corporations, states are just tools. Those who in their hearts accept the society of social justice should make every effort and exert influence on their corporations, state apparatus, environment, show flexibility and resourcefulness in the implementation of the common cause of transforming the planet.

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The influence of national culture on management

Introduction

1. Theoretical aspects of national culture

1.1 The concept of national culture

1.2National culture and management

2. Models and features of national culture

2.1 Comparative characteristics of the national characteristics of the cultures of Russia, Germany and China

3. Influence of culture on organizational behavior in Russia

Conclusion

Introduction

National culture is a well-established set of value orientations, behavioral norms, traditions and stereotypes, adopted in a given country or group of countries and assimilated by an individual. An important component of any national culture is the national business culture - a manifestation of culture in the business sphere.

The national business culture determines the most important parameters of the management system: leadership style, motivation system, negotiating style, attitude to laws and regulations, communications and interpersonal relations in the organization.

Features of the national business culture depend on historical, religious, climatic, social and other factors, develop under the influence of the specific social environment of a given region (country). The national business culture determines the formation of various systems of values and preferences, behavioral models and stereotypes. The most typical opposites of national cultures are individualistic, group and clan. Comparative characteristics of American, Japanese and Arab business cultures: patterns of behavior, The American model of business culture is based on an instrumental (technocratic) approach, the cultivation of individualism, and a focus on utilitarianism. The Japanese model of business culture most fully absorbed the achievements of the national culture, which is based on collectivism, identification of the individual with the group, striving for achievements and harmony.

The European model recognizes the need for rationalism in behavior and at the same time focuses on creative learning and self-development.

Different cultures show different models of organizational behavior, up to the opposite ones, in several ways.

Attitude to time: - monochronic - consistency, stage-by-stage organization of labor activity, concentration on one thing in a specific period, attitude to time as an important limited resource, accuracy and punctuality are valued. It is typical for representatives of business cultures in the USA, England, Germany, Scandinavia, etc.;

polychronic - the combination in time of several cases that are not always brought to completion, the attitude to time as to an unlimited, endless and inexhaustible resource. Typical for Asian, Latin American, Arab countries, southern Europe, Spain and Portugal. Obviously, Russia also gravitates towards polychronic culture.

Attitude towards nature (environment):

nature is regarded as an object subordinate to man, a source for satisfying needs. Interaction with nature is seen as a struggle to obtain certain resources or material benefits from nature. This approach is inherent in most developed countries; - man is a part of nature and must live in harmony with it (for example, Asian countries, Japan).

Russia was previously characterized by the first type, but now, due to environmental problems, we are moving to the second type.

Man's attitude to nature is reflected in stereotypes of behavior and assessments of current events.

Interpersonal relationships. Researchers from different schools identify up to 30 parameters related to the characteristics of interpersonal relations among representatives of different national cultures.

Managers operating at the international level must know and take into account the various nuances of business relations associated with the specific perception of individual components of culture and life: speech, demeanor, business correspondence and appearance, office interior, non-verbal means of communication (facial expressions, posture, gestures, personal space), gifts and souvenirs, exchange of business cards, appeals, greetings, tips, etc.

Knowledge of the cultural values prevailing in Russian society is also necessary for foreign professionals who work in Russia and have business ties with its citizens, whose cultural values and historical heritage differ from their own.

Further globalization of world relations, openness of borders, interpenetration of national cultures necessitate the use of socio-cultural management technologies that make it possible to implement a new managerial socio-cultural paradigm

Due to the socio-cultural content, the organizational behavior of multinational companies can be based not only on respect for the individual, regardless of social origin, ethnicity and nationality, gender, age, religion, etc., but also on stimulating the cultural diversity of personnel, accumulating national potential, using mental models of work as a necessary condition for the sustainable development of an organization in a cross-cultural space.

1. Theoretical aspects of national culture

1.1 The concept of national culture

One of the biggest problems is to find an acceptable definition of national culture. There are over 160 definitions of culture. Perhaps this is due to the fact that national culture can be viewed from an anthropological or sociological perspective, as well as from the point of view of organization. Here are two good definitions of culture.

Culture is learned behavior, a set of beliefs, habits, and traditions shared by a group of people and assimilated by the people who make up that society. Culture can be defined as "the collective programming of thoughts that distinguishes one group of people from another. Culture, in this sense, includes value systems."

The most deeply rooted elements of a culture are a set of values and fundamental, taken for granted assumptions shared by a group of people. Such values and assumptions about a wide variety of phenomena, including what is considered "right" and "wrong", what is "good" and what is "bad", manifest themselves in people's attitudes and behavior. Often, superficial behavior is conditioned by deeply held values or beliefs that are themselves a product of cultural conditioning. As we will see, cultural differences can be quite significant, and as a result, people can perceive the same phenomenon in completely different ways. For example, people in one country may highly value freedom of speech, while in another country they may believe that this freedom should be subordinated to the interests of society as a whole.

All of the above implies that culture includes some values that are common to a group of people, determined by the environment in which these people grew up and which to some extent influences their behavior inside and outside the organization.

Culture is a collective phenomenon, but this does not mean that everyone in a certain culture thinks and acts the same way.

Individual differences are very important. When we describe cultures, we are talking about "typical" values, beliefs, attitudes, and "norms" of behavior. There may also be subcultures based on other criteria, geographical. In some countries, there are subcultures associated, for example, with belonging to social class, gender, religion, profession, age or ethnic group.

Religion also has a significant impact on culture. This influence can be especially pronounced in countries where the political system is closely linked to religion, such as Iran and Israel. But religion itself plays a big role, determining the types of values.

For example, collectivist views developed in Asia under the influence of Confucianism. The Protestant ethic has influenced many Anglo-Saxon countries to have individualism, while Catholic countries have a high level of power distance and a tendency to avoid uncertainty.

Numerous factors determine how we look at the world, how we see ourselves and other people. There are many specific factors in which cultures differ from one another, including:

manner of courtship;

Dream interpretation;

food bans;

Gesticulation;

Ways to greet friends and business associates;

Behavior while eating;

Use of personal names;

Religious rituals.

All this is of interest to ethnographers, but may also be of importance in the negotiation process. All these factors play a big role in the same way and on the behavior of a person in an organization, so it is necessary to take into account this kind of cultural differences.

1.2 National culture and management

The organizational culture of the public service is significantly influenced by the national culture. Attempts to qualitatively change the organizational culture within the framework of administrative reforms, without taking into account the peculiarities of the national culture, are programmed to fail. In modern sociological and managerial literature, typologies of organizational culture based on nationality, based on the recognition of the determining influence of the ethnic factor on the culture of the organization, have become quite widespread. For the first time, issues of national culture in management in the early twentieth century. raised by American social anthropologists R. Benedict (Ruth Benedict) and M. Mead (Margaret Mead). Later, the American sociologist A. Inkeles and psychologist D. Levinson determined the key parameters of national cultures - the attitude to power, the relationship between man and society, the individual concept of masculinity and femininity, means of resolving conflicts, including control aggression and expression of feelings. The following factors, in turn, influence the formation of national culture: the family system, the education system; economic system, political system; religious system, socialization system, health system; rest system.

The most significant research in this area was carried out by the Dutch scientist G. Hofstede, who conducted relevant research in the period from 1960 to 1980. in 40 countries of the world. After processing the collected data, G. Hofstede received indicators for each country on a scale, where 0 points mean the complete absence of the corresponding feature, and 100 points - its maximum manifestation. Based on this, he developed his own concept of organizational culture. Five "cultural dimensions", according to G. Hofstede's theory, distinguish one culture from another:

1) power distance (large - small). This criterion characterizes the degree of unevenness in the distribution of power, which is acceptable to the population of a given country. A low degree is characterized by relative equality in society, and a high degree causes tolerance for an authoritarian style of management. G. Hofstede's conclusions indicate that the "power distance" criterion affects the degree of centralization of power and leadership style (autocratic - collegial).

Table 1.Characteristics of cultures with high and low levels of power distance.

Culture Options	A high power distance culture	Culture with low power distance
Frequency of manifestation of disagreement by subordinates
Best management style	directive	democratic
Perceptions of inequality	inequality of people	role inequality
Attitude towards management	subordinates view their supervisors as people other than themselves, such as	subordinates view their top management as people like themselves
Accessibility of the manual	top management not available	top executives available
Relationship to law	orders are not discussed, force precedes order	in the organization, law is primary in relation to force
Organization structure	multilevel, tendency to centralization	flat, tendency to decentralization
The size of the administrative apparatus	A large number of hardware and supervisory employees	small hardware
Wage differentiation		relatively small
Qualification of lower-level workers
The status of the staff of the apparatus and executors	hardware workers have a higher status	performers have the same status as hardware workers

According to G. Hofstede, the highest power distance is typical for Latin American, Asian and African countries, and the lowest for German ones. An analysis of the national culture of Ukraine, despite the generally European level of the national culture of the Ukrainian people, allows us to attribute it to countries with a high level of power distance, which is confirmed by a number of studies.

2) individualism - collectivism. The value of the criterion characterizes the degree to which the population of a certain country gives preference to individual, rather than collective, group actions. A high value indicates that a person is motivated mainly by personal interests and the interests of family members. The core values in individualistic societies are respect for human rights and the high value of privacy. The low value of the criterion characterizes the countries in which the individual feels psychologically more comfortable as a member of the team. In collectivist societies, each individual respects the interests of his group and does not have views and judgments that are different from those accepted in the group. In exchange for this, the group protects its members and deals with their problems.

G. Hovstede identifies the following criteria that characterize countries with a high degree of individualism in the management culture:

* people openly express critical remarks;

* hiring and career advancement is associated only with personal qualities;

* management is focused on the individual, not on the group;

* everyone focuses on personal rather than group success;

* society has a high standard of living.

Table 2.Characteristics of individualistic and collectivist culture.

Culture Options	individualistic	Collectivist
Interference with the privacy of employees	management does not try to interfere in the personal lives of employees	employees expect the organization to participate in solving their personal affairs
The impact of the organization on the well-being of employees
Protection of interests	employees believe that they should rely only on themselves, defend their own interests	employees believe that the organization will protect their interests
functioning of the institution	individual initiative of each member of the institution	sense of duty and loyalty of employees
Career advancement	inside or outside the organization based on competence	exclusively within the organization in accordance with seniority
Motivation guide	uses new ideas and methods, stimulates the activity of individuals and groups	leadership uses traditional forms
Social connections	distance	cohesion

According to G. Hofstede, individualism dominates in developed and Western countries, while collectivism dominates in less developed and Eastern countries. A number of studies conducted in Ukraine show that the Ukrainian organizational culture is closer to the culture of the collectivist type.

3) perception of uncertainty (strong - weak). This criterion can be defined as the degree to which the people of a given country prefer structured situations as opposed to unstructured ones. Structured situations are situations with clear, formal procedures that are determined in advance by rules, codes, laws, or supported by traditions. Countries with a high degree of uncertainty avoidance are characterized by attempts to control the future, to avoid ambiguity in relations.

Table 3Characteristics of high and low yield cropsoutside of uncertainty avoidance

Culture Options	A culture with low uncertainty avoidance	Culture with high uncertainty avoidance
Relation to time	willingness of employees to live in the present	employees have great anxiety about the future
Desired organization size	employees prefer small organizations	employees prefer large organizations
Age of middle managers	youth	middle and senior
Motivation to achieve the goal	sustainable
attitude towards success	hope for success	fear of failure
Willingness to take risks
Career type	job orientation	focus on deepening professional knowledge
Manager Qualification	the leader is not a specialist in the management object	the manager is an expert in the object of management
Attitude towards conflicts	conflict in an organization is seen as its natural state	conflicts in the organization are undesirable
competition between workers	normal phenomenon	rivalry is not welcome
willingness to compromise with opponents
Readiness for uncertainty at work

According to G. Hofstede, the uncertainty avoidance index is high in Latin American and German countries, and the lowest in English-speaking countries, Scandinavian countries and in Chinese culture. In our opinion, Ukraine as a whole belongs to the group of countries with a high level of uncertainty avoidance.

4) masculinity - femininity. This dimension classifies countries according to the degree of development of the social distribution of roles. Societies with a rigid social division are called “male” by G. Hofstede, and societies with a weak distribution of roles are called “female”. In "male" societies, social values traditionally inherent in men dominate: performance, striving for success, competition. In "women's" societies, for both men and women, the values traditionally associated with women's roles prevail: the priority of interpersonal relations, family values, social guarantees, the ability to reach consensus.

Table 4Characteristicsand "male" and "female" cultures

Culture Options	"Male" cultures	"Women's" cultures
Social role of men and women	a man has to earn, a woman has to raise children	the husband does not have to earn money, he can also take care of the upbringing of children
domination	a man should dominate in any situation	differences between the sexes do not affect the holding of positions of power
Main value	Success is the only thing that matters in life	the quality of life
Life and work	life for work	I work to live
What is important	money and good material conditions	people and environment
aspirations	always be the best	Equality orientation, not trying to be better than others
Attitude towards freedom	independence	solidarity
Feeling	respect those who have succeeded	sympathy for the losers
Making decisions		intuition

According to the conclusion of G. Hofstede, the highest indicator of masculinity is in Japan, Germany, Austria, Switzerland; a relatively high rate - in English-speaking countries; the lowest - in the Scandinavian countries, and relatively low - in some Asian and Latin American countries, as well as in France and Spain. In our opinion, it is confirmed by a number of studies for Ukraine to a greater extent the characteristic features of the female type of culture.

5) short-term - long-term orientation to the future. Long-term orientation is characterized by an attempt to determine plans for building the future, has a manifestation in perseverance and perseverance in achieving goals. Short-term orientation is characterized by a look into the past and manifests itself through respect for traditions, the fulfillment of social obligations.

Summarized data G. Hofstede are shown in table 5.

Table 5 Generalized regarding the measurement of organizational culture variables in different countries (data for Ukraine for Yu. M. Petrushenko and T. A. Char)

	power distance	individualism / collectivism	Uncertainty avoidance	courage / femininity	Short / long term future orientation





Holland

Indonesia

Thus, the modern concept of managing the organizational culture of public service is based on the fact that culture, including within public organizations, is an objectively existing category that is subjectively perceived by a person and determines the guidelines for his behavior in an organization. The organizational culture of a public authority is a unique system of values, norms and rules of conduct, which is shared by its team and determines both internal relations in the authority and its relationship with the external environment. The organizational culture of the public service is directly related to the national culture, which acts as an environment for the development of the former. On the other hand, the organizational culture of the public service significantly affects the values and attitudes of the national culture.

2. Models and features of national culture

2.1 Comparative characteristics of the national characteristics of the cultures of Russia, Germany and China

The organization, being a social system, has all the characteristics of the human society in which it operates. People working in the organization carry all the features of the national culture. This influence is explained by the action of mental programs that people acquire in their social environment. leadership negotiation national culture

Features of national cultures that determine differences in the cultures of individual organizations began to be studied as early as the 1970s. Differences in mentality play an important role in interethnic, intercultural interaction and largely determine the effectiveness of the application of certain management methods. Therefore, we will consider the difference in national cultures based on the analysis of Russia, Germany and China.

It is rather difficult to characterize the Russian national culture. There are significant differences in cultural values among representatives of different regions of our vast country, as well as different generations and social groups. The problem of the peculiarities of Russia and the choice of effective forms of management corresponding to them requires serious research that has yet to be carried out. However, some general conclusions about Russian cultural values that are directly related to governance can be made.

There are a number of approaches to determine how different countries differ from each other. One of the most famous approaches to the analysis of differences between countries was proposed by G. Hofsteid. Examined in the 70s. over 116,000 employees employed by international corporations in 40 countries, G. Hofsteid came to the conclusion that representatives of these countries differ on the basis of four important criteria:

1) Individualism/collectivism;

2) Attitude to power;

3) Attitude to risk;

4) Attitude towards the role of women in society.

As you know, individualism is a tendency to take care of yourself and your family. Collectivism is characterized by unity, a cohesive social structure in which people distinguish their group from other groups. Power distance (attitude to power) is determined by the extent to which members of the organization with less authority accept an unequal distribution of power, in other words, the extent to which employees agree that their bosses have more authority than themselves. Risk attitude (uncertainty avoidance) determines how much people fear uncertain situations and to what extent they seek to avoid them.

In the early 90s. Several attempts have been made to determine the national characteristics of behavior in Russia. Based on the Hofsteid classification from these studies, they were characterized as follows:

Individualism / collectivism - the predominance of collectivist inclinations;

Attitude to power - "power distance" and the degree of authoritarianism is much higher than average;

Attitude to risk - a strongly expressed desire to reduce risk in society to a minimum;

The attitude to the role of women in society is only formal equality.

There are countries with predominantly collectivist and predominantly individualistic inclinations. G. Hofsteid revealed a high level of correlation between the degree of individualism and the gross national product per capita. Thus, individualist countries (for example, Germany) are characterized, as a rule, by the highest rates of gross national product per capita, while collectivist countries are relatively low. Richer countries tend to be more individualistic, while poorer countries are more collectivistic, with the exception of Japan and other Asian countries with rapid industrial development.

The individualism-collectivism parameter characterizes the degree to which citizens of a given country or employees of an organization prefer to act independently, rather than members of a particular group. Thus, having determined the value of this parameter, it is possible to determine the tightness of the socio-psychological connection between members of society or employees of the organization.

Using Table 6, you can clearly see the composition and difference of countries in terms of the individualism-collectivism parameter.

Table 6"The difference between countries with individualism-collectivism"

Countries with high values of collectivism

(For example: Russia, China)

Countries with a high individualism value

(For example: Germany)

1) The priority of employee training by the company (training, physical condition, etc.)

2) Emotional dependence on the company

3) Moral prevail

obligations in relation to the company.

4) Group decisions are more attractive than individual ones.

5) Rare job change

6) Good relationships with other people and “dignity of hand-la” are important

1) Priority of the employee's personal life

2) Emotional independence from the company

3) Sober calculation prevails in relations with the company

4) Individual solutions are more attractive than group solutions

5) Frequent job changes

6) Problem resolution should always have the highest priority.

Russia, in accordance with G. Hofsteid's scale, can be classified as a group of countries with predominantly collectivist inclinations. In Russia, collectivism is more valued than individualism.

Workers often expect their organization to take care of them and take care of them if they find themselves in a difficult situation, while in individualistic countries it is customary to rely more on their own efforts in such situations. Belonging to a group, a certain social stratum for many Russians is a fairly strong motivator, sometimes no less significant than material rewards.

It has already been noted that German culture tends to be individualistic, while Asian cultures are more collectivist. In some cultures, relationships in major groups (at work or in the family) can be very important. The Chinese have a concept of "guangxi" which means connection or relationship, and they spend a lot of time developing relationships within and outside the family and building bonds. Instead of relying on themselves, they can take advantage of these relationships and expect to be used in return. Such collectivism is found in many countries in Asia, although there are some changes in Asian countries more subject to Western influence.

A higher individualism index score indicates cultures with a higher degree of individualism. Unsurprisingly, the United States tops the list, while Germany and other countries score high. This aspect is important for managers choosing an appropriate management style for work abroad: they may run into problems if they try to force their subordinates to work not in groups, but on their own. In Korea, for example, people will not be happy if they are required to work independently and justify their independent actions; they will fear losing face if their boss criticizes them. Social interaction in China or Korea is done in a way that doesn't let people lose face, and the Western manager needs to be aware of that.

In general, culture significantly influences the Eastern value system, stress, group activities, participation in decision-making, reward systems and other categories of organizational behavior, all of which are subject to dynamic changes and influences in the attitudes and values of any country, including China.

In Russia, the "power distance" is quite high. Whereas Germany is characterized by a small power distance.

Countries with high "power distance" recognize significant differences in the behavior of people within the organization, depending on their status and official position. Employees tend to show special reverence for their supervisors. Ranks and status carry a lot of weight. For negotiations in such countries, foreign organizations prefer to send (as well as receive) representatives whose status is at least not lower than that of the opposite side. Russia can be classified as a group of countries with a high "power distance" (such as the former Yugoslavia, India and Greece). According to a survey of a group of leaders in Moscow conducted in the early 1990s, 42% of the interviewed leaders gravitate towards the authoritarian type of management and 22% towards the paternalistic type. Among the managers surveyed, there was also a strong desire to maintain the stability of their current official position: 66% would like to continue their managerial work in the same company over the next 5 years or until retirement.

According to experts, the desire to control the situation and minimize risk in the economic and social life of society is an essential feature of the Russian mentality. This can be confirmed, for example, at all times by the proclaimed comprehensive policy of supporting the least protected and socially vulnerable groups of the population, the line for the redistribution of funds and incomes between efficiently operating enterprises and those who did not work very successfully, equalizing trends in wages and employment. In countries where the desire to minimize the risk is expressed, as a rule, special mechanisms are developed to minimize the risk, for example, many formal rules and procedures governing behavior. In such countries, there may be intolerance towards non-standard solutions and approaches, forms of behavior that differ from the generally accepted ones. The population in these countries usually exhibits a relatively low level of labor mobility, and the system of lifetime employment is a widespread practice, China can serve as an example of such a country.

Naturally, when characterizing the mentality of a country, assessments like “it is good” or “bad” are inappropriate. Another thing is that knowledge of the characteristics of behavior and management systems in different countries can be very useful in making the most optimal management decisions.

Recently in Russia there has been a significant interest in foreign experience, including in the field of management. However, its application will be successful only if it is modified to the conditions of Russian reality and the peculiarities of the Russian mentality. When studying the experience of management in another country and trying to use it in domestic practice, it is always useful to keep in mind the existing similarities and differences between Russia and this country. So, for example, the rich experience accumulated in Germany in the region cannot always be successfully used in the same form in Russia. From the point of view of the peculiarities of human behavior, our countries differ significantly. So, if individualistic inclinations prevail among Germans, then collectivist values are more characteristic of Russians. Such a difference cannot be discounted. In Germany, as a rule, it is customary to encourage risk: the one who takes risks has big profits, but in case of failure, he also takes responsibility for losses and losses. In Russia, however, as a rule, it is customary to distribute the risk, and hence the benefits in the event of a successful completion of the case. At the same time, the reasonable use of foreign experience can be quite an effective means of solving economic and social problems. This is confirmed by the Chinese "quality circles". American experts argue that "quality circles" (a group of workers who meet regularly to discuss quality problems, identify their causes, propose ways to eliminate them and put them into practice) were originally born in America, and in the 50s. were exported to China. In the context of the Chinese collectivist mentality, quality circles have proved so effective that the question of the need to revive them and give them much more serious attention in America itself is now increasingly being raised.

Thus, knowledge of the cultural values prevailing in Russian society, as well as in Germany or China, will be very useful for foreign specialists who work in these countries and deal with their citizens, whose cultural values and historical past differ from their own. .

3. Influence of culture on organizational behavior in Russia

Barnes et al conducted a survey of the leaders of a number of Western firms that have entered into strategic alliances with Russian partners. Many of them developed cultural conflicts, and in some cases, when conflicts arose as a result of cultural incompatibility, alliances or joint ventures fell apart despite the opportunity to enter new markets or obtain raw materials at a low cost. The survey revealed several major cultural issues: hierarchy, national pride, blat, mutual protection, and lack of loyalty to the organization.

The emphasis on hierarchy is a holdover from previous economic and political structures that maintained a fairly high level of power distance in Russia. It is necessary to please people in positions of power. Knowledge and information are considered levers of power. Withholding information is a source of power in an organization, which is at odds with the practice in the West where people are more accustomed to sharing information in an organization. Lack of openness serves to avoid conflict with superiors, but makes negotiations and discussions more difficult.

The importance of national pride in Russia should not be underestimated. Jones points out that Russia has traditionally viewed foreign investment and alliances with suspicion and often hostility.

Western organizations must be careful not to hurt national pride, they will not get far if they demonstrate their superiority.

Blat is the provision of patronage based on personal, often family ties. Many business agreements can be concluded only thanks to the pull. Although connections are also being created in the West, business is still conducted more openly, so that blat causes confusion and misunderstanding among Western businessmen when they work in Russia.

The value of mutual protection reflects the need to protect each other and reinforces the need to develop a relationship of trust. Trust arises as a result of personal contacts, it takes longer than usual in the West. This suggests that Russia has a more collectivist society compared to individualism in the West. In Russia, they prefer to work in groups rather than alone. Mutual protection may be related to business or personal matters, but may be related to corruption and crime.

Some Western or Asian managers find it difficult to understand the lack of loyalty to the organization. This is due to the old planning system, when devotion and effort were rarely rewarded. The workers did not consider themselves part of the organization and did not trust their managers, and this attitude persisted.

It can be seen that many cultural problems can be solved by creating good personal relationships, learning to work with a hierarchical system, avoiding an ethnocentric view of Russia, and developing loyalty to the organization. It may not solve all business problems, but it will help to avoid the conflict of cultures.

Conclusion

Thus, we can conclude:

1. Cultural awareness helps a manager prepare for foreign visits or work in international management teams. This reduces culture shock and helps build interpersonal relationships with those you work with.

2. Managers should be aware of cultural stereotypes and the influence they may have on relationships with foreign partners, customers and suppliers.

H. Managers need to be aware of effective both verbal and non-verbal communication when they work in different cultures.

4. Managers should consider taking a cross-cultural management training course before accepting a post abroad or negotiating with representatives from other countries.

5. Care must be taken when you attempt to apply theories of organizational behavior developed in one culture (most commonly Anglo-American) to individuals, groups, or organizations in other cultures.

6. Certain management structures, such as bureaucracy, may work better in some cultures than others, so international managers must take culture into account when they plan structural change in an organization.

7. International managers should develop communication and negotiation skills when dealing with other nationalities and pay special attention to non-verbal communication in cultures with a high context value.

It is dangerous to look at organizations from an ethnocentric perspective. Organizational behaviors exhibited in one culture may not be as common in another. Management recipes developed in the US, UK or European countries are not universal. With the intensification of the trend towards internationalization and globalization, these issues become more important for managers and employees of organizations developing contacts with people from other countries and cultures.

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Introduction

1. Theoretical aspects of national culture

1.1 The concept of national culture

1.2 National culture and management

2. Models and features of national culture

2.1 Comparative characteristics of the national characteristics of the cultures of Russia, Germany and China

3. Influence of culture on organizational behavior in Russia

Conclusion

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