An example of a business plan for opening a dry cleaners in a small town with a population of 120 thousand inhabitants.

Business Outlook

The crisis phenomena of the 1990s led to the fact that dry-cleaning enterprises under state care fell into disrepair: the equipment became obsolete, there was an outflow of qualified personnel, and the quality of the services provided sharply decreased. Ultimately, the provision of dry cleaning services for products was practically discontinued. However, the demand for such services remains high. It is much cheaper for the consumer to restore the original appearance of the product with the help of dry cleaning than to buy a new thing. Therefore, the opening of an enterprise for the provision of dry cleaning services in modern conditions is considered a very promising project.

How much money do you need to open a dry cleaners

According to the business plan, the opening of a small dry cleaner will require at least 3,220,000 rubles:

• Minor repairs of the premises - 200,000 rubles.
• Purchase of turnkey professional equipment - 2,500,000 rubles.
• Installation of security and fire safety systems - 70,000 rubles.
• Business registration, approvals and permits - 50,000 rubles.
• Advertising budget - 100,000 rubles.
• Other expenses (consumables, overalls, fuel and lubricants, etc.) - 100,000 rubles.
• Reserve fund - 200,000 rubles.

What taxation system to choose for the enterprise

The organizational form of the enterprise will be individual entrepreneurship. It is planned to use a single tax on imputed income (UTII) as a taxation system. Under such a system, the tax would be fixed and would be paid quarterly. A license for such activities is not required. Our dry cleaners will provide cleaning services for clothes from different materials and groups: suits, coats, dresses, textiles, leather goods, furs, dry cleaning of carpets, as well as manual cleaning of shoes, bags and suede. For the urgency of the order (within 24 hours), an additional payment will be charged - 50% of the price list.

Technology of dry cleaning services

1. Reception of products
2. Sorting products by type and degree of contamination
3. Removal of specific contaminants, stain removal
4. Cleaning products
5. Treatment with organic solvents
6. Impregnation of products
7. Wet heat treatment
8. Checking the quality of work

Marketing and Advertising

The first point of the marketing business plan is to determine the capacity of the dry cleaning services market. According to some data, the average resident of Russia uses dry cleaning services on average once every 2 years. The size of the population of our city is 120 thousand inhabitants. Of these, the number of economically active people (potential customers) is 60 thousand people. By simple calculations we get: 60,000 people. / 730 days = 82. It turns out that about 82 people need dry cleaning services every day. There are two organizations that provide dry cleaning services in our city. These are quite well-known and well-established organizations that have been operating in the market for such services for more than a year. However, the speed of customer service and the quality of their services is not so great. We believe that the opening of our enterprise with modern high-class equipment and trained personnel will attract the lion's share of customers. The average check of the service according to preliminary calculations will be 1050 rubles. According to the most conservative estimates, an average of 12 clients will visit the dry-cleaner daily (excluding time for business promotion). On weekdays, the flow will be slightly higher than on weekends. This will allow you to receive an average daily income of 12,600 rubles, respectively, a monthly income of 378,000 rubles.

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Production plan

When choosing a room for dry cleaning, all the requirements of the SES will be met, including the distance from residential buildings, which must be at least 50 meters. The size of the leased premises will be 85 sq. m. with a monthly rent equal to 42,500 rubles (500 rubles / m2).

The issue of acceptance of products for cleaning will also be resolved. The city will operate two clothing collection points in the most densely populated areas. One will be located in the same building as the equipment, the second will be a separate room (15 sq. m.) in a residential area of ​​the city.

What equipment to choose for dry cleaning

At least 2,500,000 rubles will be spent on the purchase of professional equipment. The line will include:

• Dry cleaning machine Suprema LC 24
• Universal steam mannequin with built-in boiler
• stain table
• Professional ironing table
• Packing machine vertical

Staff

The following will be employed as personnel: a technologist, ironers (2 people), workers (2 people), an administrator and a driver. Accounting services are planned to be outsourced. The permanent staff of the organization will include 6 people. The monthly wage fund will be 96,000 rubles.

Calendar plan

Starting a project involves the following sequential steps:

1. Search for sources of project financing
2. Registration of a business with the tax authority
3. Search for premises and conclusion of a lease agreement
4. Repair and design of the premises
5. Purchase and installation of professional equipment
6. Certification, approval of the project with the state. authorities
7. Staff employment
8. Enterprise launch

Business risks

Opening a dry cleaner is associated with the following risks:

• High level of competition in the market
• High dependence on the successful location of the enterprise
• Lack of highly qualified personnel in this area
• Long payback period

Financial plan

Let's proceed to the calculation of the main indicators of the economic efficiency of the business. Fixed monthly expenses:

• Rent - 42,500 rubles.
• Salary - 96,000 rubles.
• Insurance deductions - 28,800 rubles.
• Utility payments - 30,000 rubles.
• Consumables (powders, solvents, etc.) - 25,000 rubles.
• Taxes (UTII) - 6,000 rubles.
• Accounting - 8,000 rubles.
• Transportation costs - 10,000 rubles.
• Other expenses - 15,000 rubles.

Total - 261,300 rubles.

How much can you earn on dry cleaning services

The net profit of the organization according to the business plan will be 116,700 rubles per month. The profitability of dry cleaning is 44%. With such indicators, the project pays off in 30 - 35 months of work (taking into account the period for business promotion).

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

In this material:

How much does it cost to open a dry cleaners? How a dry cleaning business can bring good income if it is properly organized. An illiterate approach in this area will make the project unprofitable, and considerable investments will not pay off. What start-up capital will be needed to open a dry cleaner?

Choose a room

How to open a clothes dry cleaner? You need to organize it in a crowded place, and not outside the city. This dramatically increases the number of customers, which allows us to talk about the profitability of the enterprise. However, the premises for this project must meet certain requirements, namely:

• should not be located in residential buildings;
• distance to the nearest residential building - at least 80 m;
• all equipment must be located on the ground floor;
• ceiling height should not be lower than 3 m;
• good water supply and drainage.

Finding such a room in the city center that will be empty is not an easy task. But this is half the trouble. The main annoyance is the cost of rent, which will correspond to the size and location.

How to competently get out of this situation so that a large lease does not make the project less attractive, but the dry cleaner could be located in the city center? To do this, you need to divide it into 2 parts:

• manufacturing facility;
• ordering office.

The workshop can be moved to the outskirts of the city and to any other place. The main goal is to reduce rental costs. And an office of 15-20 m² can be located in the city center, where clothes will be received and given away.

But such a separation will require an organized delivery of clothes from the office to the shop and back. To do this, you can hire a driver with a car who, for a fixed fee, would make a trip from the office to the workshop and back. It is worth thinking about a contract with a taxi service or a carrier company. It will cost no more, but you can conclude a full-fledged contract for the provision of services, which provides for the responsibility of the contractor.

Renting both premises will cost:

• office in the city center - 30 tr.;
• production shop - 30 tr;
• delivery services - 20 tr.

In total, it will be necessary to spend 80 tr per month. If you manage to rent an appropriate room in the city center for this price, then it’s better to do it. But in big cities, especially in Moscow and St. Petersburg, it will cost at least 2 times more.

Before you open a dry cleaning business as a business, you will have to pay for 2-3 months of rent, so provide for 120-180 tr. Delivery services are paid after the submitted acts of work performed, but you need to provide for an advance payment of 10 tr.

Both rooms need to be refurbished. But if you can get by with a light cosmetic in the office, then for the production workshop you need to comply with certain standards that relate to what tiles and paint should be on the floor and walls and not only. Repair will cost at least 200 tr.

We buy equipment

Large investments will be required for the purchase of equipment and its installation.

To organize production, you will need:

• stain removal booth;
• a dry cleaning machine that works with perchlorethylene;
• mannequins designed for hot steam ironing of outerwear and trousers;
• ironing table universal;
• steam generator;
• compressor;
• special installations designed for packing and storing clothes.

The purchase of all this equipment will cost 4.5 million rubles. About half a million more must be included in the business plan for installing this equipment and setting it up. Without good experience in this matter, do not even try to do it yourself. It is better to spend extra money, but have guarantees from the seller.

In addition to the main production equipment, you need to consider the purchase of furniture and auxiliary accessories, namely:

• counters that will be located in the office;
• hangers;
• trolley baskets with which things will be moved;
• brushes;
• labels;
• films;
• and other supplies, including inventory for the cleaning lady and uniforms for the staff in the workshop.

For all this, you need to provide another 250 tr.

Other expenses

Other expenses that a business plan should include include:

• utilities;
• payroll fund (PHOT);
• purchase of chemicals;
• additional expenses.

Utilities will cost 20-25 tr monthly. An average dry cleaner can cost 4-5 employees, so the payroll will be from 120 tr. The purchase of chemicals that are necessary for production will be approximately 10 thousand rubles. monthly. You can try to save money by buying in bulk. Taking into account rent and transportation, monthly expenses will be from 230 tr.

It turns out that at the start you need to invest:

• selection, rent and repair of premises - from 320 tr;
• furniture and accessories - 250 tr;
• purchase, installation, configuration of equipment - 5 million rubles;
• Payroll, utilities, chemicals for the first six months - 1.4 million rubles;
• unforeseen expenses - 200 tr;
• advertising - 100 tr.

In total, in order to open a dry cleaner, it is necessary to provide for about 7.3 million rubles. This is the approximate amount that you need to count on if you decide to open the project in question.

Return on investment

A well-promoted dry cleaning business as a business can bring about 20 tr a day. or 600 tr. per month. If we subtract the expenditure part of 230 tr. and taxes 20-25 tr., net profit will be about 350 tr. With this income, the initial investment will pay off in 2 years.

But this is a very optimistic forecast, which provides for a business plan. In reality, such a profit can be reached within a few years. For the first six months, an enterprise can generally work for self-sufficiency or at a loss. And only over time, when the residents of the area get used to the fact that there is a dry-cleaner nearby, where you can hand over things, the project will begin to bring 10-12 tr. per day, which will give a net profit of 65-120 tr.

For this purpose, sites and groups in the social network that publish information materials about the effectiveness of dry cleaning services work great. Advertising of these groups and the site must be ordered specifically for the area in which the dry cleaning reception point is located. This approach will quickly increase the profit of the enterprise.

Order a business plan

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Enough for this business issue an IP with codes OKVED: 93.01– “Washing, dry cleaning and dyeing of textile and fur products”, 93.05 – Provision of other personal services. No licenses required, but the list of permissions is quite impressive. Required documents:

• Building design and feasibility study, which are necessary to obtain permits from Rospotrebnadzor. We need a BTI plan, address and brief information about the premises, equipment data sheets and hygiene certificates. The work plan should be detailed down to the equipment layout drawings. Also describe in detail the process of cleaning clothes;
• Sanitary and epidemiological conclusion from Rospotrebnadzor. To comply with all standards, read SanPiN 2.2.2506-09 "Hygienic requirements for organizations dry cleaning products";
• The program of sanitary and production control drawn up by you and agreed with Rospotrebnadzor;
• Permission from Rospozharnadzor.

Before dry cleaning from scratch, you will need a lot of agreements and contracts, without which you will not be able to start working.

Most needed:

1. Agreement on the use of fluorescent lamps and their disposal;
2. Sanitary and epidemiological conclusion and certificates for the chemicals and reagents used;
3. Agreement on the disposal of chemicals;
4. Agreements on regular disinfection and disinfestation of the enterprise, maintenance of the ventilation system;

room

The best places in the city to locate a business- hotels, large shops and shopping and entertainment centers, well-populated residential areas. Good traffic and accessibility of the institution itself are important.

Choice and organization of space

Opening a mini-dry cleaner will require space from 80 square meters. Of these, 60 sq. m occupies a production room, 15 sq. m - clothing collection point, 5 sq. m - bathroom.

Important condition- you can not place the company at a distance closer than 50 meters from residential buildings, near catering establishments and grocery stores. This makes it difficult to find a place. There are two exits.

The first- to organize an enterprise in the basement or basement floor of a public building transferred to non-residential fund. At the same time, you can open a dry cleaning reception point on the upper floors.

Second– place the collection point in the center, and the production in an inexpensive building on the outskirts of the city. In the second case, the rent will be cheaper, but the expense item includes the cost of transporting linen.

In our calculations, we focus on the entire business in one place in a busy area of ​​the city. Renting will cost $1200-1300 monthly. Repair, installation of ventilation and fire alarms will cost $ 1,500.

Requirements

Mandatory conditions:

• Ceiling height from 3 m;
• Electrical network 380 V;
• Water supply, heating, ventilation, sewerage;
• The presence of an emergency exit;
• The walls are tiled or painted;
• Ideally flat and rigid floor, able to withstand the weight of industrial machines, resistant to vibration.

Without compliance with these requirements, it will not be possible to obtain permission from the SES.

Dry cleaning equipment

For such a business, you will need:

1. Dry cleaning machine with a capacity of about 10-15 kg per hour - from $ 13,000. The best manufacturers are Victory, RENZACCI, Union, Bowe, ReinMaster;
2. Industrial washing machine- 2600-2700 $. RENZACCI, Miele, Alliance;
3. Table for removing various stains - $ 2,700. Trevil, Sidi;
4. steam generator power from 30 kW - $ 350-400. CAMPTEL, PONY, Lelit;
5. Ironing table with heating of the working surface and vacuum suction - $ 1000. PONY, Battistella;
6. Steam pneumatic dummies for trousers and outerwear (1 pc.) - $ 6,000. Ghidini, BARBANTI.

The equipment will cost at least 25-26 thousand dollars. In addition to it, you should purchase four clothes hangers, four trolleys for dirty laundry, packaging film, brushes, labels, a counter for the collection point, and a cash register. Costs - approximately $ 350.

Expendable materials

Before you open a dry-cleaner, calculate the required number of consumables. In one shift, about 80 kg of laundry is processed, 50 grams of powder for each kilogram. A month for 4800-5000 kg of laundry (when working in two shifts) you will need about $ 150 for washing powder.

Other consumables: bleaches, solvents, stain removers, wet and dry cleaners, precleaners, fragrances, car enhancers, car care products. It takes $150-170 per month to buy them.

Staff

If the cleaning service is provided almost around the clock (two shifts), it is necessary to hire 9 people: a technologist, two ironers, four workers, a cleaner, a cashier at the collection point. It is cheaper to invite an accountant to prepare monthly and annual reports than to include them in the staff. Salary Fund - $ 3,000 monthly.

Costs and profits

In order to determine in advance whether a given enterprise is profitable, write a business plan how to open a dry cleaner. In addition to the production and organizational plan, registration, add advertising to the costs. This includes an attractive sign and. This is an additional $150-200 cost.

Capital investment in the business - $34,000. Monthly expenses (including utilities) - approximately $4,500.

How much can you earn from this? The average check is $8-10. With a minimum workload (15-20 items per day), the revenue is $ 6,000 per month, and the net profit is about $ 1,500. With the growth of the company's fame, this figure rises to 2-3 thousand. Large companies eventually build a network of enterprises and bring income to the level of 8-10 thousand dollars.

Even a small dry-cleaner becomes a profitable investment. Competition in this area is not very high due to significant costs, so you can pay off in a year and a half and get a stable profit.

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Opening your own dry cleaners in Russia can be a profitable undertaking. At the same time, you need to understand that there are two different areas of this business - a full-fledged laundry-dry-cleaner directly and a self-service laundry. In this article, we will take a closer look at the first line of business (how they differ, I think, there is no need to explain).

First you need to register as a business entity, and here you can register as just an individual entrepreneur, or register your legal entity. In general, in order to start your own business in this area, it will not be enough just to register, you also need to obtain standard permits for all from Rospotrebnadzor, the Ministry of Emergency Situations and many other authorities. An entrepreneur must have contracts for the maintenance of his premises, but in general, almost every entrepreneur goes through all these procedures, and there are no special features here. Only special attention should be paid to utilities and the condition of the premises. In general, registration will require from 800 rubles (the amount of the state fee for registering an individual entrepreneur) to about 20 thousand rubles (registration of a legal entity with the formation of an authorized capital).

The next step in organizing a business is actually finding a place to work. And here it must be said that an entrepreneur has several options available, depending on what range of services he wants to offer his clients. In general, the size of the laundry room will be considerable, because you will have to have not only a washing area, but also ironing, dry cleaning, warehouses for consumables and ready-to-delivery clothes, and a linen sorting area. As a result, the size of the laundry room starts from 70 m 2 to 100 m 2. An entrepreneur should look for premises depending on the location of competitive enterprises, but still the most preferred places are sleeping quarters with a huge number of houses. It is usually not advisable to be located in the city center, because it is still more convenient for customers to drop off and receive clothes close to home. This significantly reduces the cost of renting a room, because in residential areas it is always lower than in the center. On average, the cost will be about 500-600 rubles per square meter of area (meaning premises not near roads, but somewhere among residential areas, for example, on the first floors of residential buildings, the main thing is that such a room should be designed as a commercial property by the owner real estate). In small towns it may be a little cheaper, but in megacities even such a room will cost much more. Also, when choosing a room, attention should be paid to how it fits this type of business - that is, it must be connected to the water supply, the technical equipment of the sewerage and water supply must correspond to the volume of water that will have to be used, that is, the calculations must be accurate, and you need say that not every room may be suitable. Otherwise, you will have to deal with repairs, which will require additional investments, and here the amount may even exceed 100 thousand rubles.

When the issue with the premises is resolved, you can begin to search for the necessary equipment. So, for the laundry, first of all, of course, washing machines are needed, moreover, professional ones, which have a huge number of settings and work with different types of fabrics. Next - dryers, sometimes squeezers are additionally purchased, and you also need to buy separate equipment for the dry cleaning zone. Today, suppliers offer specialized machines, as well as so-called finishing equipment, which perform the functions of additional processing of soiled clothing. Dry cleaners must be well aware of how to work with the equipment (but about the selection of personnel - a little lower). The cost of equipment can vary greatly, for example, foreign cars will be an order of magnitude more expensive than Russian or Chinese ones. Moreover, it makes sense to consider Russian equipment - it is not always inferior in quality to foreign ones, but at the same time it is much cheaper, because transport costs are reduced and there are no customs. Chinese devices, in turn, are usually really inferior in quality, but they can be the cheapest solution even taking into account customs operations and transportation. However, the cost of machines differs in other parameters; so for washing, drying and wringing machines, the main parameter is productivity, that is, how much laundry the unit can process at a time; it is measured in kilograms, and here the simplest model has a maximum load usually no more than 8 kilograms. But for a professional laundry, this may not be enough; in general, manufacturers supply machines that can be loaded with up to 100 kilograms of laundry. Does it make sense to buy such expensive (and very large) equipment - the entrepreneur decides for himself. The cost of all these cars is approximately equal, starting from 70-100 thousand rubles, but the most expensive cars cost up to half a million (and sometimes more). A separate category is technical complex units analogous to simple machines, for example, barrier-type wringers cost 700-1400 thousand rubles, and the most expensive items - up to 5 million. But this is rather equipment for a very large dry-cleaner, which works not just with individuals, but with enterprises. There are additional devices that improve the washing process, for example, detergent dispensers (allowing you to fully automate the washing process even for the whole working day), but their cost will not be small - from 100 thousand rubles for each washing machine. Next - ironing machines, their main parameter is the area of ​​\u200b\u200bthe working surface, so it does not always make sense to buy wide units, because the laundry does not expect to work with wide products. A good ironing press costs about half a million, but they need to be bought for a laundry much less than the same washing machines (a small laundry can even be served by one such machine). Here you also need to understand that at least 100 thousand rubles will have to be spent on small additional equipment - boards, tables, racks and similar products. But the most expensive (of the necessary) will be dry cleaning machines. The cost of a normal machine starts from one million rubles, and although one machine may also be enough here, nevertheless, equipment for a dry cleaning zone usually costs more than a simple washing zone. At the same time, it usually makes no sense to open a laundry without the possibility of dry cleaning, because a significant part of customers are interested in this. From here it turns out that the cost of laundry equipment starts from 2-3 million rubles and can be several tens of millions, depending on how large the establishment is, that is, how many machines you have to buy. It is clear that even a small laundry will not manage with one washing machine, sometimes up to a dozen are bought (and in large enterprises, more than ten). If you buy used cars, you can save a lot. By the way, it should also be noted that all equipment must comply with noise standards, especially if the laundry is located near residential buildings.

When the equipment is delivered and installed (and the installation should ideally be handled by the supplier), you can start looking for staff for your laundry. To work in a laundry, you need to find people who have already worked in a laundry or at least understand how to use the equipment provided. A lot of people can work at such an enterprise, but a lot depends on the schedule of the laundry, as well as on its size. Moreover, sometimes in the laundry the equipment does not allow to fully automate the process, so people are hired to perform certain duties, for example, ironing. It should also be noted that many laundries operate daily, and the schedule can even be twelve hours. Under such conditions, it turns out that even a small laundry needs to hire at least 4 people. There must also be at least one receptionist, that is, a person who is engaged in the acceptance and distribution of linen, works directly with customers. Additionally, if the entrepreneur himself is not going to be the head of his institution, then he will need to hire a director, and this person already receives from 30 thousand rubles. The laundry workers themselves receive from 20 thousand rubles (persons at the reception) to 30 thousand (employees who are directly involved in the process of work). It is also worth noting that today some of the laundries offer their customers a good service, and the most common additional service is a home visit to the client and the delivery of washed laundry. Of course, the laundry may charge extra money for this, and a considerable number of people order this service. If an entrepreneur decides to engage in this direction, then he will have to hire a person who will deal with trips to the client. In other words, you just need a driver (the salary of these people is from 20 thousand rubles). But then you will have to buy a car for the enterprise, which is engaged in the collection and delivery of linen. In general, the minimum that will need to be spent on a car is 500 thousand rubles. A good car costs about a million rubles. Also, all business processes that are not related to the organization's profit should be outsourced. This includes bookkeeping, security services and maintenance of the premises.

The next step is to find suppliers of consumables. Depending on the services provided and the equipment used, consumables may be different, but this is almost always a huge number of different goods; however, in any relatively large city there is more than one company that supplies such products. At the same time, before buying equipment, you should familiarize yourself with what kind of consumables will be required in the work. In general, they are purchased with the expectation that their cost will be covered by the provision of services, and together with all expenses, the cost of providing laundry and dry cleaning services will not exceed 25% of the final cost. That is, the margin in this business is quite high, but you need to understand that maintaining a laundry is a rather costly undertaking, and therefore you always need to secure a considerable flow of customers. A full-fledged advertising campaign can help here, that is, it makes sense to advertise in local media and even create your own website. For the first time, you will have to allocate at least 100 thousand rubles, later, of course, this amount will be reduced, but some money will have to be invested constantly.

To open a laundry, you will need to allocate:

Registration - 20 thousand rubles.

Equipment - 2 million rubles.

• Rent - 35 thousand rubles.
• Advertising - 100 thousand rubles.
• Salary - 110 thousand rubles.
  
• Consumables for the first time - 20 thousand rubles.
  
• Buying a car - 500 thousand rubles.

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Total: 2 million 285 thousand rubles. Monthly expenses are 165 thousand rubles. The cost of laundry services, in general, should not be very high for the client, otherwise it will not be profitable for him to contact such establishments. In general, people go to the laundry either when they have accumulated a lot of dirty clothes (which means that large families will be the main consumers), or when the clothes need dry cleaning. Dry cleaning is the most expensive service, and here you need to understand that sometimes it is cheaper for a client to buy a new thing than to use laundry services; only valuable things are carried there. The cost of washing starts at about 200 rubles per kilogram of clothes; at the same time, many laundries that cooperate with enterprises and wash a large number of things for them at a time make a good discount - sometimes even more than twice. Dry cleaning can cost more than 1 thousand rubles for one thing, but here much is already determined by the complexity of removing pollution and usually such prices are set for outerwear. To cover your expenses, you need to take about 30 kilograms of clothes for washing every day - but this is calculated only at the lowest rate. Already from this it becomes clear that this business cannot be called highly profitable, profit is formed only with a very large number of orders - that is, with almost one hundred percent load of the laundry. For example, if a laundry takes 40 kilograms daily, then its income is 240 thousand rubles, operating profit is 75 thousand rubles, net profit is 63 thousand 750 rubles (profitability is about 25%). Such a business will not pay off in a couple of months (according to our calculations - almost 3 years, if you do not buy a car), and it is recommended to have some reserve funds to ensure your work for the first time, at least for the first six months of work, until the number of clients becomes large enough .

Matthias Laudanum
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Starting investments - 1,037,000 rubles. Net profit in the first year of operation - 600,000 rubles, return on sales - 16%. Payback period - 18 months.

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Dry cleaning is a business that is in demand in the conditions of a rapidly growing business load on a modern person. At the same time, its organization requires a serious approach. This applies to both the volume of capital investments and organizational issues. Next, we will tell you how to open a dry cleaner from scratch, what documents are needed and how much it costs.

Where to begin?

Before opening your own dry cleaning, you need to weigh everything well, because this business requires serious investments and is associated with the following risks:

• The need to maintain the quality of services at a high level, the slightest errors, errors in the work immediately turn on the mechanism of anti-advertising.
• Seasonality. The largest number of orders falls on autumn, when people take warm clothes out of the closets. Work can be relatively stable in winter, but you need to be prepared for the fact that in spring and summer the number of orders will drop sharply, with all the ensuing economic consequences. Therefore, it is necessary to distribute profits wisely.
• Lack of a serious analytical base. Marketing research shows a stable annual growth in demand for dry cleaning services by an average of 20-30%. But these studies were conducted in large cities, where the level of competition is quite high, which also needs to be taken into account. At the same time, it may not be profitable to open a dry-cleaner in a small town due to lack of demand. Here one should carefully study the features of the economic development of a particular settlement.

Therefore, to make a decision, whether it is profitable or not, it will be the opening of dry cleaning, it is necessary to rely on a serious analysis of the specific situation. It will help to conduct surveys of the population of the area where it is planned to open a dry cleaner.

What documents are needed?

Dry cleaning implies the presence of the staff. Its standard version looks like this:

1. Technologists - 2 specialists.
2. Workers - 2 people.
3. Ironer - 1 person.
4. Accountant. But in order to optimize the accounting process and save money, you can use outsourcing.

Accordingly, if there are collection points, the staff will add clerks and drivers who will deliver linen to dry cleaning.

Attention! A fully staffed staff eliminates disruptions, so you should not save on staff. You need to be realistic and understand that workers may fall ill or be absent for other reasons. Therefore, a replacement must be provided.

The optimal form of organizational ownership here would be an LLC. What documents are needed for registration can be found on the website of the fiscal authorities. But here it would be better to contact specialized firms. This will speed up the processing, eliminate possible delays. The cost of such a service is in the range of 8,000–24,000 rubles.

The optimal system of taxation will be the simplified taxation system or "simplification" with the payment of a 15% tax on profits or 6% on turnover. A suitable OKVED code for the new classifier is 96.01 "Laundry and dry cleaning of textile and carpet products."

franchise business

A franchise in this case is not a guarantee of success. This is only a calculated business scheme, focused on certain conditions, which under other circumstances may not work. Therefore, opening a dry cleaning franchise may well become a waste of money, and this is from 100,000 to 200,000 rubles (using the popular Diana franchise as an example).

You can also open a dry cleaner as part of an existing network. But in this case, you will have to sacrifice independence and part of the profit, which is not very attractive and comfortable.

The best solution would be to develop and implement your own business plan based on the information provided. There is a list of everything you need to start and a breakdown - how much each action costs.

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Business plan

The first task here is to find a suitable location. According to the law, it must meet the following requirements:

• be at a distance of 80 meters from residential buildings;
• be located on the ground or first floor;
• ceiling height must be at least 3 meters;
• the presence of a ventilation system of an industrial design is mandatory;
• the room must be equipped with a heating system.

Of this list, the most difficult to complete is the first item. This problem is solved by renting a separate building or premises in business centers. But in this case, it will be necessary to additionally open a collection point or their network in residential areas, which requires additional financial costs.

You should also take into account the need to organize a flexible order accounting system and create a transport system for transporting clothes, carpets from collection points to dry cleaning and back.

Attention! Failure to comply with regulatory, legal requirements or their disregard will lead to the need to pay fines or close the business, which will lead to the complete or partial loss of invested funds.

The optimal rental price here will be 450-1500 rubles per 1 square meter, depending on the location of the premises, the building and its condition. Repairs will cost an average of 1,500,000-2,000,000 rubles, taking into account the development of the project and the installation of the ventilation system.

Now you need to purchase equipment:

• stain removal booth;
• cleaning machine on perchlorethylene;
• steam-air ironing mannequin;
• universal ironing table;
• apparatus for packing clothes;
• compressor;
• steam generator.

The cost of such a new set of equipment is at the level of 70,000 dollars or 4,550,000 rubles. But this amount can be reduced by buying used equipment. In parallel, you can open a laundry room if there is free space and funds for equipment.

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It is necessary to lay down 700-1000 dollars or 46,000-65,000 rubles for commissioning and personnel training. This must be done before opening a business. In total, there are 5-8 employees on the staff, provided that the dry cleaner works in two shifts. The presence of a reception point adds 2 people to this number. Accordingly, the burden on the payroll also increases.

In total, it will take 6,096,000–6,615,000 rubles to open a business.

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Current expenses

In addition to starting costs, you should consider ongoing costs:

• payment of rent, if a deposit has not been previously created;
• wages of employees with taxes;
• taxes;
• payment of utility bills, mainly for the consumption of electricity and water;
• purchase of consumables - household chemicals;
• transport costs, if there are collection points.

The optimal level of current expenses is 80,000 rubles. At the same time, it is better to try to work with minimal costs. This is achieved through the judicious use of production materials, energy carriers and administrative resources.

Equipment repair and maintenance. For this item of expenditure, it is better to create a fund from the very beginning of the dry cleaning operation. This will relieve some of the burden on the budget and allow timely technical measures to be taken, which will increase the life of the equipment.

Underwater rocks

Many business theorists say that it is profitable to open a mini-dry cleaner or one collection point. In this case, the costs are reduced to 70,000–80,000 rubles. But before organizing such an activity, you need to find a partner who will clean clothes, and this is very difficult.

It is also unprofitable to open a mini-dry cleaner from an economic point of view, it is obvious that a business with a closed structure brings more profit and allows you to be independent from other business entities.

Payback period and profitability

The optimal payback period for dry cleaning is 2 years. This is an average figure, given the amount of start-up capital investment. At the same time, the profitability indicator is in the range of 10-40%.